At A Glance
Experian NeuroID for Account Defense has been named Best Authentication Innovation in Datos Insights’ 2026 Fraud & AML Impact Awards. The recognition highlights an approach that combines behavioral, device and network signals to help identify account takeover and coordinated fraud while supporting a smoother experience for legitimate customers.A successful login doesn’t always mean a legitimate customer is behind the screen.
Stolen credentials and multifactor authentication (MFA) can make an account takeover attempt look convincing. And when fraud teams evaluate each session on its own, they may miss links between activity across accounts, devices and transactions.
That’s the challenge Experian NeuroID for Account Defense is designed to address. The solution was named Best Authentication Innovation in the 2026 Fraud & AML Impact Awards from Datos Insights, recognizing its behavior-first approach to authentication risk and account takeover prevention.
Looking beyond the login
Experian NeuroID for Account Defense evaluates behavioral, device and network signals throughout a digital session, from login through transaction. That continuous view can help organizations assess the context of an interaction, not just whether the credentials or authentication factors appear valid.
The solution also uses multidimensional link analysis to connect activity across accounts, devices and sessions. These connections can help fraud teams identify patterns that may indicate account takeover, bot activity, scams, fraud rings or coordinated abuse.
In practice, that means a suspicious login can be considered alongside other activity connected to it. Persistent device recognition, real-time risk scoring and specialized signals can add context for decisioning, with sub-second response times supporting real-time use.
What the results show
Client deployments* of Experian NeuroID technology has shown:
The solution also offers dashboards, alerts and investigation workflows to help fraud teams examine risky and connected sessions.
Adding intelligence to existing controls
Behavioral, device and network insights can complement an organization’s existing identity verification, authentication and fraud controls. This additional context can help teams identify threats that point-in-time checks may miss, while avoiding unnecessary friction for legitimate customers.
For businesses facing increasingly sophisticated account takeover attempts, the award recognizes the value of seeing more of the session, and the connections around it, when assessing risk.
* These results are from client deployments; outcomes can vary by organization and use case.