Crossovers Continue to Grow in Popularity

Updated: August 4, 2026 by Guest Contributor 4 min read March 20, 2019

Happy couple looking a new car in car dealership saloon

When it comes to new vehicle registration, there is one segment that stands out from the pack: crossover vehicles.

According to Experian’s Q4 2018 Automotive Market Trends Analysis, over the last four years, crossovers (CUVs) have spiked in popularity, representing about a third of new vehicle registrations in 2014 (34.1 percent), but growing to nearly half the new vehicle market in 2018 (47.6 percent).

In fact, the large growth in CUVs isn’t limited to just the last four years – there was a large volume of growth year-over-year compared to 2017; the share has grown nearly 4 percent.

Sedans and hatchbacks, meanwhile, have seen their share decrease year-over-year. The charts below detail this change in market, based on Experian’s latest 2018 quarterly findings.

Source: Experian Automotive VIO as of December 31, 2018 (light duty registered vehicles only)

What’s driving this growth?

Across the board, the number of light-duty vehicles on the road continues to increase, up to 275.3 million in the U.S. market, at the end of 2018, compared to 271.4 million a year prior.

The growth in CUVs isn’t entirely unprecedented, as it’s been going on for a number of years.  CUVs continue to grow in popularity for a variety of reasons including:

  • Greater visibility, as the driver sits higher than in a sedan/coupe
  • Larger storage capacities for passengers or cargo
  • Number of varieties available, such as size, engines, and manufactures
  • Higher fuel efficiency than a full-size SUV or minivan

Currently, there are over 130 different CUV/SUV Make/Model combos offered, and of those, the different engines, options, etc. drive that volume even higher.

Source: Experian Automotive VIO as of December 31, 2018 (light duty registered vehicles only)

Potential for growth

Currently, there are only two CUVs among the top vehicles in the aftermarket “sweet spot.” Vehicles in the sweet spot are 6 to 12 model years old, and typically aged out of general OEM warranties for any repairs. These vehicles likely require more part replacement services, which may be performed by aftermarket service shops using parts from aftermarket part manufacturers.

According to Experian data, the sweet spot has stopped falling and has settled for now. But, there is expected growth of the number of vehicles that fall into the sweet spot over the coming years. One of the segments where the aftermarket industry can begin to focus on will be CUVs.

Graph shows top vehicles in the aftermarket sweet spot

Source: Experian Automotive VIO as of December 31, 2018 (light duty registered vehicles only)

The aftermarket can use this data to make more informed product decisions, specifically, around the high volume of CUVs expected to come into the sweet spot.

With the number of vehicle options available on the market today, CUVs will continue to stand out as a segment to watch within the auto industry. There’s a greater story beyond the numbers and understanding how to leverage the data at hand can provide the industry with a greater understanding of CUVs and its potential for even greater growth.

To learn more about CUVs/SUVs and total vehicles in operation, view the full Q4 2018 Automotive Market Trends Analysis.

Related Posts

Rethinking Charged-Off Portfolio Prioritization

Experian’s new Recovery Scores model turns portfolio intelligence into more focused recovery strategies, helping organizations improve returns, direct effort and accelerate speed to cash. The challenge isn’t simply working more accounts. Whether a debt buyer is evaluating an acquisition, an agency is deciding where to assign collector time or a lender is managing its own post-charge-off accounts, the question is similar: How can limited capacity be directed toward accounts with the greatest potential for recovery? Prioritizing accounts mainly by age, balance or when they were last worked may not show which ones are most likely to generate a recovery. With the new Recovery Scores model, organizations can rank charged-off accounts by expected collectability, providing a consistent signal to inform placement strategy and treatment decisions across the recovery lifecycle. Make collector capacity a strategic resource Working every account with the same level of attention isn’t always practical. The more useful question is: Where should teams focus first to protect speed to cash? Our model performance analysis found: 80% of recovered dollars come from the top 40% of accounts worked. The value isn’t simply a better ranking. It’s how organizations can use it for collections optimization. Score bands can inform different strategies for placement, outsourcing, auction and legal channel treatment rather than applying the same approach across an entire portfolio. For debt buyers: The scores can inform acquisition pricing and how a newly purchased portfolio is divided across internal collections, legal channels and resale. Expected collectability can shape debt portfolio analysis, including how a portfolio is valued and segmented before collection work begins. For agencies: Score bands can help teams focus collector resources on accounts with stronger recovery potential. For first-party lenders: Managing recovery internally, the scores provide another signal to help structure decisions about which accounts to work and in what order. Look beyond collectability alone Prioritization rarely comes down to a single variable. Consider two accounts that both rank highly for expected collectability, but one has a substantially larger balance. Their recovery likelihood may be similar, but the potential dollars recovered are not. The Recovery Scores model uses debt collections analytics by combining Experian’s bureau-based score with current balance information. This helps organizations consider both the likelihood of recovery and the potential dollars at stake, while sensitive balance information remains within the organization’s working environment. Monitor accounts as they change The first decision about an account is rarely the last. Teams continually make choices about treatment, placement and resource allocation as accounts move through the recovery process. Recovery Scores is also available as a trigger. When underlying information changes, teams can receive an update and reconsider an account’s placement without waiting for the next portfolio-wide re-score. An account that shows lower recovery potential today may have a different recovery outlook later. Turn recovery potential into a portfolio strategy When portfolios contain more accounts than teams can work at once, the question isn’t simply, “How many accounts can we work?” It is, “Where can our resources have the greatest impact?” The latest Recovery Scores model helps organizations sharpen placement and treatment decisions. It gives debt buyers a way to price and segment portfolios with greater confidence and gives lenders another tool to direct limited collector time across their own post-charge-off portfolios. Learn more about Experian Recovery Scores

November 10, 2026 by Zohreen Ismail
What Is a Third-Party Breach? How to Prepare for and Respond to Vendor Incidents

Learn what a third-party breach is and steps to prepare, contain risk, and support affected customers. Read more!

November 9, 2026 by Laura Burrows
Mortgage Underwriting Moves from Modernization Talk to Action 

Mortgage underwriting is entering a new phase. In a recent conversation with HousingWire’s Allison LaForgia, Michele Bodda, Group President of Experian Housing, Verification Solutions, and Employer Services, discussed how modern credit scores, alternative data and verification tools are changing how lenders evaluate borrowers.  Lenders can now judge modernization by its results, Bodda said. “Now we’re actually letting more modern scores get into underwriting to help price loans and go all the way through to securitization,” she told HousingWire. “We’re letting the scores and the data actually speak for itself instead of just talking about it.”  The Right Data at the Right Time  Modernizing underwriting means providing useful information at the right stage, rather than giving lenders everything at once. “You don’t need everything all at once. You don’t need everything on initial pull,” Bodda said.  Alternative data, such as rental payments and buy now, pay later activity, can help show how consumers manage obligations, especially those with thinner credit files. A thin credit file does not necessarily mean someone has a thin financial life.  “It’s our responsibility as one of the primary data providers to make sure we can make all of that available, so that we’re best representing the consumer,” Bodda said. A fuller view of data may help lenders identify creditworthy applicants who might otherwise be difficult to assess.  Simplifying Verification and Reducing Friction  Bodda also shared how Experian is making credit information more easily accessible and reducing unnecessary costs during the originations process, explaining that new enhancements to Experian’s Power Profile Plus allow lenders to pull credit data at the start of underwriting and request another score later without repurchasing the data.  “You can pull it later and not pay for the credit data again,” Bodda said.   Experian is also investing in income and employment verification, including through a new partnership with Workday. Bodda explained that Experian will continue to focus on process improvement, competition and innovation across the mortgage ecosystem.  A Broader Path to Homeownership  As consumer expectations and underwriting capabilities evolve, borrowers want a process that reflects their financial lives, while lenders seek greater efficiency. Modern scores, relevant data, and streamlined verification can help lenders assess applications with more context—and may help more people pursue homeownership.  “If we as an industry can open this up and bring more people into the process, then we’re going to thrive,” Bodda said in the interview.   Watch the interview and hear all of Michele’s insights, and more here.  

November 6, 2026 by Caroline Basile

Subscribe to our Newsletter

Enter your name and email for the latest updates.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Subscribe to our Newsletter

Don't miss out on the latest industry trends and insights!
Subscribe