What Is Credit Risk Management and What Are Today’s Best Practices?

Updated: August 5, 2026 by Laura Burrows 4 min read July 11, 2023

At A Glance

Credit risk management best practices have been established and followed for years, but new technology and data sources offer lenders an opportunity to refine their credit risk management strategies.

Credit risk refers to the likelihood that a borrower will fail to repay a debt as agreed. Credit risk management is the art and science of utilizing risk mitigation tools to minimize losses while maximizing profits from lending activities. 

Lenders can establish credit underwriting criteria for each of their products and utilize risk-based pricing to adjustthe terms of a loan or line of credit based on the risk associated with the product and borrower. Credit portfolio management extends beyond originations and individual decisions to encompass portfolios as a whole. 

Why is credit risk management important?

Continuously managing credit risk matters because there’s always a balancing act. 

Tightening a credit box – using more restrictive underwriting criteria – might reduce credit losses. However, it can also decrease approval rates, excluding borrowers who would have repaid as agreed. Expanding a credit box might increase approval rates, but it is only beneficial if the profit from good new loans exceeds credit losses. 

Fraud is also on the rise and becoming increasingly complex, making fraud management a crucialpart of understanding risk. For instance, with synthetic identity fraud, fraudsters might “age an account” or make on-time payments before “busting out” or maxing out a credit card, and then abandoning the account. If you examine payment activity alone, it may be challenging to classify the loss as eithera fraud loss or a credit loss.

Additionally, external economic forces and consumer behavior are constantly in flux. Financial institutions need effective consumer risk management and to adjust their strategies to minimizelosses. And they must dynamically adjust their underwriting criteria to account for these changes. You could be pushed off balance if you don’t react in time.

What does managing credit risk entail?

Lenders have used the five C’s of credit to measure credit risk and make lending decisions for decades:

  • Character: The likelihood a borrower will repay the loan as agreed, often measured by analyzing their credit report and a credit risk score. 
  • Capacity: The borrower’s ability to pay, which lenders might measure by reviewing their outstanding debt, income, and debt-to-income ratio. 
  • Capital: The borrower’s commitment to the purchase, such as their down payment when buying a vehicle or home. 
  • Collateral: The value of the collateral, such as a vehicle or home, for an auto loan or mortgage. 
  • Conditions: The external conditions that can impact a borrower’s ability to afford payments, such as broader economic trends. 

Credit risk management considers these within the context of a lender’s goals and its specific lending products. For example, capital and collateral aren’t relevant for unsecured personal loans, which makes character and capacity the primary drivers of a decision. 

Credit risk management best practices at origination

Advances in analytics, computing power and real-time access to additional data sources are helping lenders better measure some of the C’s. 

For example, credit risk scores can more precisely assess character for a lender’s target market than generic risk scores. Open banking data enables lenders to more accurately assessa borrower’s capacity by directly analyzing their cash flows. 

With these advances in mind, leading lenders:

  • View underwriting as a dynamic process: Lenders have always had to respond to changing forces, and the pandemic highlighted the need to be nimble. Consider how you can utilize analytical insights to quickly adjust your strategies. 
  • Test the latest credit risk modeling techniques: Artificial intelligence (AI) and machine learning (ML) techniques can improve credit risk model performance and drive automated credit risk decisioning. 
  • Use multiple data sources: Alternative credit dataand consumer-permissioned data offer increased and real-time visibility into borrowers’ creditworthiness to help lenders more accurately assess credit risk. These additional data sources can score those who are unscoreable by conventional models and help fuel ML credit risk models.

Experian helps lenders measure and manage credit risk

Experian is a leading provider of traditional credit data, alternative credit data and credit risk analytics. 

For those who want to quickly benefit from the latest technological advancements, our Lift Premium credit risk model utilizes both traditional and alternative data to score up to 96 percent of U.S. consumers — compared to the 81 percent that conventional models can score.¹  Experian’s Ascend Platform and Ascend Intelligence Services™ can help lenders develop, deploy and monitor custom credit risk models to optimize their decisions. 

With end-to-end platforms, our account and portfolio management services can help you limit risk, detect fraud, automate underwriting and identify opportunities to grow your business. 


¹Experian (2023). Lift Premium™ and Lift Plus™

Related Posts

Building for Bots in the AI Age: Separating Legitimate Agents From Fraudsters

See how NeuroID helps businesses distinguish legitimate AI agents from fraud bots, while Agent Trust verifies agent-initiated transactions.

October 29, 2026 by Laura Burrows
2026 Retail Banking Identity and Fraud Report 

Learn how banks can convert rising fraud investment into protection customers recognize, value and feel in our recent report. Read more!

October 28, 2026 by Laura Burrows
One Platform, Fewer Handoffs, Faster Decisions

The average credit union manages between 100-300 vendor relationships, and nearly a third have no dedicated staff managing them. What was supposed to drive efficiency is stunting growth and compromising the member experience. Application volume is continuing to rise, and consumers expect a loan decision at digital speed. But for credit unions, meeting that expectation isn't the only goal. They must also continue to make the right lending decisions while also prioritizing risk management. The institutions pulling ahead aren't the ones with the most tools. They're the ones that have turned credit, fraud and decisioning into a single, coordinated system. A single loan decision touches: Credit data Identity verification Fraud signals Decisioning logic Reporting Rarely does all of that live in one place. More often, it’s stitched together across separate platforms, each with its own contract and its own support line. When a credit view and a fraud view are generated separately, they must be reconciled instead of read together in the same instant. Every handoff is a place where a decision slows down and a signal gets missed. It's why a fraud pattern that would be obvious next to the credit file often surfaces only after the funds are already gone. Fragmentation also makes it harder to optimize lending strategies over time. When data, analytics and decisioning are disconnected, credit unions have less visibility into what's working, what's changing and where strategies need to be adjusted. An integrated decisioning ecosystem closes those seams by design, with credit, fraud and lending strategy running on one platform and accessed through a single Application Programming Interface (API). Identity and compliance capabilities can be an integrated decisioning flow. The data doesn't need to be reconciled after the fact because it was never separated in the first place. Stop overengineering, start removing friction When decisioning underperforms, the instinct is to build something more custom: a proprietary model, tighter segmentation, more configuration.  Custom modeling has its place for institutions with the scale and data to justify it. But often, for small or mid-sized credit unions, the bigger opportunity is a flexible decisioning strategy that uses a strong, continuously refreshed model. This shouldn't be either/or. The right approach gives credit unions a strong decisioning strategy today, with the ability to introduce more customized analytics and modeling as their needs evolve.  The same principle applies to strategy management: credit unions can gain greater control through self-service capabilities as they build a more sophisticated data science team.   That kind of flexibility is important as credit unions modernize their decisioning infrastructure. Research surveying more than 2,000 senior credit risk and fraud decision-makers across 11 countries found that organizations investing in unified platforms and modern infrastructure are moving faster and realizing the greatest Return on Investment (ROI).   As their needs evolve, credit unions can adjust decisioning strategies without introducing another layer of technology or relying on third parties to make every change. Until self-service is the right fit, choose a partner that understands what makes your credit union’s membership and risk appetite different from others.  Same member, same afternoon, faster answer Consider a credit union growing its auto and personal loan originations.  A member applies for an auto loan on Saturday afternoon. Credit data, identity and fraud signals are read together in a single real-time pass instead of separate reviews:  Most applications resolve immediately, approved or declined based on a more comprehensive view of the applicant. A smaller number are flagged for quick step-up verification and cleared within minutes. Only genuinely ambiguous cases reach an underwriter, who is working from one complete picture instead of reconciling multiple signals. The member has an answer before the weekend is over. The credit union books the loan before competitors even open on Monday. Built to scale This kind of process holds up today. However, the better test is whether it holds up eighteen months from now when application volume has grown, new products are live and the data flowing through the system looks nothing like it does right now. Future-proofing isn't only about handling more volume. It's about having room to be nimbler and make adjustments as quickly as the market changes. A credit union that relies on standard models within a decisioning strategy may want more customized analytics and greater control over its strategies tomorrow. Connect with us With more than three decades of credit expertise and one of the industry's largest data footprints, Experian helps credit unions do more than solve this year's friction. We're helping to build a decisioning foundation that scales, so growth becomes something the system absorbs, rather than something it must be rebuilt around. Explore More

October 21, 2026 by Zohreen Ismail

Subscribe to our Newsletter

Enter your name and email for the latest updates.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Subscribe to our Newsletter

Don't miss out on the latest industry trends and insights!
Subscribe