Elevate Customers’ Financial Well-Being and Grow Revenue

by Corliss Hill 2 min read September 15, 2023

The importance of financial wellness and identity protection solutions cannot be overstated. With the increase in financial scams and the ever-changing landscape of the digital world, it is imperative to stay up-to-date with the latest trends and technologies that can help safeguard your consumers’ financial future.

Experian will host an exclusive digital sales event in partnership with the Consumer Bankers Association (CBA) and Experian Partner Solutions on this topic. Join Experian’s Director of Sales, Chris Anderson, on September 20 at 1:00 p.m. ET/10:00 a.m. PT to discover the power of credit education and identity protection while learning how to drive revenue, engagement, retention, and new business within your consumer base.

Three critical components to driving revenue by empowering consumers:

  1. Critical credit education tools: Credit is an integral part of our lives, and yet many people do not fully understand how credit works or how to improve it. Webinar attendees will learn about credit education tools that can help their customers improve their credit scores and make informed financial decisions. These tools can also enable financial institutions to better serve their customers by understanding their needs and providing them with appropriate solutions, fostering greater loyalty.
  2. Technologies for identity protection: Identity theft is a growing problem, with many individuals and businesses falling victim to fraud and other scams online. Experian Partner Solutions offers a suite of identity protection tools that can monitor and provide real-time accurate alerts, ensuring that your digital presence is secure. Attendees of the webinar will have the opportunity to learn more about these technologies and how they can take proactive steps to protect themselves and their businesses from cyberattacks.
  3. Credit-building strategies and identity theft prevention: Building credit takes time and effort, but with the right strategies, it can be done efficiently and effectively. Our expert speaker, Chris Anderson, will share insights into credit-building strategies that can help individuals boost their credit scores as well as ways to prevent identity theft.

For more insights and best practices to promote financial wellness at your organization and increase revenue and retention, join our webinar.

Register today! Use promo code: EXPERIAN920 for free registration.

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Cash Flow Insights: Powering the Next Evolution in Lending

For decades, credit data has given lenders a trusted foundation for assessing risk. Now, consumer-permissioned cash flow data is adding another layer of insight into consumers’ financial lives, including income, spending, liquidity and changing financial obligations. The opportunity is significant. Nearly one in five consumers lacks access to or has damaged credit. New Experian research also shows that 60% of consumers who have previously been denied credit or received less favorable terms than expected believe the outcome would have been different if lenders had considered their recent income and banking activity alongside their credit history. 1,2 For lenders, cash flow insights can provide additional context about a consumer’s financial capacity and support more informed underwriting decisions. The next challenge is making those insights easier to use consistently and responsibly at scale. What are cash flow insights? Cash flow insights are derived from consumer-permissioned banking data and provide visibility into how money moves into and out of a consumer’s accounts. Depending on the information available, cash flow data can provide insight into financial behaviors such as: Income and income stability: Regular and irregular income streams and changes over time Spending and recurring expenses: Everyday spending patterns and ongoing financial obligations Account balances and liquidity: Available funds and changes in account balances Debt obligations: Loan payments and other recurring debt commitments Cash flow patterns: How money moves into and out of accounts over time Traditional credit information provides a rich history of how consumers have managed credit. Cash flow insights add context about their current financial activity and capacity, providing lenders with a more complete view of financial health. Cash flow insights can also add predictive value to risk assessment. Experian analysis shows Cashflow Score can deliver up to a 25% lift in predictive performance over conventional credit scores when tailored to targeted risk tiers.3 How lenders can put cash flow insights to work at scale As interest in cash flow insights grows, the conversation is moving beyond what the data can reveal to how financial institutions can use it consistently and responsibly. That requires standardized consumer reporting, clear governance and decision-ready insights that can work within established lending processes. The launch of Experian Cashflow Data Bureau at Vision 2026 reflects this shift from access to adoption. The new consumer reporting agency operates under the Fair Credit Reporting Act (FCRA) and is designed to help financial institutions adopt consumer-permissioned cash flow insights at scale. A key part of that foundation is the cash flow consumer report, which organizes consumer-permissioned banking information into a standardized consumer report regulated under the FCRA. This gives lenders a consistent foundation for incorporating cash flow information into lending decisions while providing consumers with access to the information in their report. Turning greater visibility into better decisions The next evolution in credit isn’t about choosing between traditional credit and cash flow data. Each provides a different perspective. Traditional credit information offers deep insight into how consumers have managed credit over time. Cash flow insights can add context about financial activity and capacity. Bringing those perspectives together can give lenders greater visibility into consumers’ financial health and help them better distinguish between risk and resilience, support more informed decisions and identify opportunities to responsibly expand access to credit. As cash flow adoption continues to grow, its value will come from how effectively it complements the information lenders already use. The opportunity isn't simply to see more data. It's to turn that additional visibility into smarter, more informed decisions. Explore how Experian Cashflow Data Bureau is helping financial institutions put consumer-permissioned cash flow insights into practice at scale. Learn more [1] Federal Reserve Bank of New York, The Market for Credit Building: Demand, Product Characteristics and Consumer Uses, 2026. [2] Experian commissioned Atomik Research to conduct an online survey of 2,000 U.S. adults age 18+. Fieldwork took place July 16–21, 2026. Margin of error: +/- 2.2 percentage points at a 95% confidence level. [3] Based on Experian analysis when Cashflow Score is compared with conventional credit scores, tailored to targeted risk tiers. Predictability based on KS.

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