Fintech
The rapid acceleration of digital shopping and transactions highlights the need for marketplaces to refine their fraud and identity proofing strategies.
The ability to verify customer identities is essential for financial institutions for numerous reasons: regulatory requirements, for the protection of their consumers and their business, mitigating risk and more. Being able to detect high-risk customers and large transactions is a critical component of Know Your Customer (KYC) strategies. In addition to being good business practices, this type of risk mitigation is also outlined in industry regulations. In an increasingly complex regulatory environment, companies may be faced with meeting multiple KYC and Anti-Money Laundering (AML) requirements. Actions taken to validate customers such as enhanced due diligence in KYC compliance have impacts spanning far beyond just regulatory compliance. As with any business, bottom line and budget are primary drivers for many financial institutions. Enhanced due diligence (EDD) can positively impact a business's bottom line by contributing to the reduction of fraud rates. And with increased security to discover potential fraudsters, organizations can protect both customers and reputational value. Enhanced due diligence explained: Why KYC, CIP and AML are critical in financial services EDD takes Customer Due Diligence (CDD) to the next level. Financial institutions conduct CDD to protect their organizations from financial crime. CDD is also a critical component of KYC steps to comply with AML laws. AML legislation requires financial institutions to validate their customers to ensure they aren’t part of explicitly illegal financial activity or funding terrorism. EDD is, as it sounds, a more involved form of due diligence, which encompasses additional procedures. EDD involves determining a customer’s risk, often requiring additional information and evidence to determine their viability. While CDD is performed on all customers, EDD is reserved for high-risk potential customers. Because EDD is often more costly and involved in terms of time and resources, a risk-based approach is recommended to flag only the instances when this additional level of validity is required. KYC references the mandatory process of identifying and verifying a client’s identity at account opening and over the course of their relationship with a company to ensure they are the person they say they are. KYC consists of three parts: Customer identification program (CIP), CDD and EDD. CIP requires, at minimum, that financial institutions provide four pieces of identifying information including name, date of birth, address and identification number. CDD consists of classifying the identifying information that was collected. After identifying who the client is (via CIP), CDD assesses the information to determine risk. Enhanced due diligence in KYC In order to establish a competent EDD program, you must improve your CIP and KYC programs. Objective, automated and efficient identity verification capabilities help you acquire profitable, legitimate customers and monitor them effectively over time to meet regulatory compliance expectations. How can EDD benefit your business? Failing to comply with EDD regulations can result in countless risks for financial institutions like fines and reputational losses. While many customers pose little to no risk, high-risk individuals must be flagged quickly and efficiently. The primary benefit of EDD is to protect both financial institutions and their customers from financial crimes such as money laundering and terrorist financing, but there are other risks as well. By mitigating potential risks associated with higher-risk customers, EDD can prevent financial institutions from incurring regulatory fines, legal action, and damage to their reputation. In turn, this ensures that customers have more trust in their financial service providers. Financial institutions can then gain a competitive advantage by offering more secure financial products and services that investors, businesses and customer demand. Access EDD from Experian Experian leverages our advanced analytics, reliable data sources, and team of experts to conduct objective, full and comprehensive due diligence with confidence and certainty. Our solutions, including flexible monitoring and segmentation tools, allow you to resolve discrepancies and fraud risk in a single step, all while keeping pace with emerging fraud threats with effective customer identification software. Improving your Customer Identification Program (CIP) and KYC programs In conclusion, Enhanced Due Diligence in KYC, CIP, and AML are critical components of the financial services regulatory compliance framework. EDD goes beyond the standard KYC, CIP, and AML checks to mitigate risks associated with higher-risk customers. Implementing EDD can help financial institutions comply with regulatory requirements, protect against potential risks, and prevent financial crimes. Ultimately, this benefits not only the institutions but also their customers and the broader economy. It’s vital that financial institutions understand and appreciate the importance of EDD and take appropriate measures to implement it effectively. Experian offers objective, automated and efficient identity verification solutions to help you acquire profitable, legitimate customers and monitor them over time to meet regulatory compliance expectations. Discover the power of CIP and KYC solutions. Learn more
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What Is Identity Proofing? Identity proofing, authentication and management are becoming increasingly complex and essential aspects of running a successful enterprise. Organizations need to get identity right if they want to comply with regulatory requirements and combat fraud. It's also becoming table stakes for making your customers feel safe and recognized. 63 percent of consumers expect businesses to recognize them online, and 48 percent say they're more trusting of businesses when they demonstrate signs of security. Identify proofing is the process organizations use to collect, validate and verify information about someone. There are two goals — to confirm that the identity is real (i.e., it's not a synthetic identity) and to confirm that the person presenting the identity is its true owner. The identity proofing process also relates to and may overlap with other aspects of identity management. Identity proofing vs identity authentication Identity proofing generally takes place during the acquisition or origination stages of the customer lifecycle — before someone creates an account or signs up for a service. Identity authentication is the ongoing process of re-checking someone's identity or verifying that they have the authorization to make a request, such as when they're logging into an account or trying to make a large transaction. How does identity proofing work? Identity proofing typically involves three steps: resolution, validation, and verification. Resolution: The goal of the first step is to accurately identify the single, unique individual that the identity represents. Resolution is relatively easy when detailed identity information is provided. In the real world, collecting detailed data conflicts with the need to provide a good customer experience. Resolution still has to occur, but organizations have to resolve identities with the minimum amount of information. Validation: The validation step involves verifying that the person's information and documentation are legitimate, accurate and up to date. It potentially involves requesting additional evidence based on the level of assurance you need. Verification: The final step confirms that the claimed identity actually belongs to the person submitting the information. It may involve comparing physical documents or biometric data and liveness tests, such as a comparison of the driver's license to a selfie that the person uploads. Different levels of identity proofing may require various combinations of these steps, with higher-risk scenarios calling for additional checks such as biometric or address verification. Service providers can implement a range of methods based on their specific needs, including document verification, database validation, or knowledge-based authentication. Building an effective identity proofing strategy By requiring identity proofing before account opening, organizations can help detect and deter identity fraud and other crimes. You can use different online identity verification methods to implement an effective digital identity proofing and management system. These may include: Document verification plus biometric data: The consumer uploads a copy of an identification document, such as a driver's license, and takes a selfie or records a live video of their face. Database validations: The proofing solution verifies the shared identifying information, such as a name, date of birth, address and Social Security number against trusted databases, including credit bureau and government agency data. Knowledge-based authentication (KBA): The consumer answers knowledge-based questions, such as account information, to confirm their identity. It can be a helpful additional step, but they offer a low level of assurance, partially because data breaches have exposed many people's personal information. In part, the processes you'll use may depend on business policies, associated risks and industry regulations, such as know your customer (KYC) and anti-money laundering (AML) requirements. But organizations also have to balance security and ease of use. Each additional check or requirement you add to the identity proofing flow can help detect and prevent fraud, but the added friction they bring to your onboarding process can also leave customers frustrated — and even lead to customers abandoning the process altogether. Finding the right amount of friction can require a layered, risk-based approach. And running different checks during identity proofing can help you gauge the risk involved. For example, comparing information about a device, such as its location and IP address, to the information on an application. Or sending a one-time password (OTP) to a mobile device and checking whether the phone number is registered to the applicant's name. With the proper systems in place, you can use high-risk signals to dynamically adjust the proofing flow and require additional identity documents and checks. At the same time, if you already have a high level of assurance about the person's identity, you can allow them to quickly move through a low-friction flow. Experian goes beyond identity proofing Experian builds on its decades of experience with identity management and access to multidimensional data sources to help organizations onboard, authenticate and manage customer identities. Our identity proofing solutions are compliant with National Institute of Standards and Technology (NIST) and enable agencies to confidently verify user identities prior to or during account opening, biometric enrollment or while signing up for services. Learn more This article includes content created by an AI language model and is intended to provide general information.
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