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Maximize the value of your risk-management activities |
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Effective credit portfolio management is critical to the financial health of your company. Your goal is to drive profitability through the acquisition of new customers and the ongoing management of customer relationships. This means setting the right credit amount and terms at account origination and, on revolving lines of credit, determining the right credit-line adjustments to profitably grow and retain existing customers.
Gain a competitive advantage
Marketswitch OptimizationSM has enabled our clients to achieve significant gains in acquisition results, returns on campaign investments and shares of wallets.
- Increased profitability 24 percent and lowered default rates by 15 percent for a top 10 UK bank by using Marketswitch Optimization to assign the most appropriate APR for originations on personal loans
- Increased profitability by optimizing credit line increases for a top consumer bank
Maximize your portfolio profitability
Marketswitch Optimization is a mathematical decisioning solution that objectively sets credit terms and pricing at account origination and determines credit line or pricing adjustments over the Customer Life Cycle to maximize portfolio profitability. You can forecast and evaluate the financial impact of modifying your risk-tolerance levels and other business constraints to help determine the correct risk-reward tradeoff for your organization.
Make appropriate risk-reward decisions
- Set credit strategies that increase profitability while minimizing credit losses
- Determine how frequently to adjust credit lines in your portfolio
- Know how much additional credit to extend to a customer based on his or her behaviors and your overall portfolio goals
- Create effective risk-adjusted pricing strategies
- Calculate the incremental impact on profit and losses if you alter your credit policies
Gain more control and insight
Marketswitch Optimization uses patented technology to help you identify the optimal credit assignment or adjustment based on an individual customer’s risk score and potential value, as well as your overall portfolio goals and objectives. It is the only credit optimization solution that dynamically considers these interdependencies and uses the information to identify the customer-level strategies that deliver the highest return on your assets.
Marketswitch Optimization is available on a standalone basis and can also be integrated with Experian’s premier business rules engine software Strategy ManagementSM.
Manage existing customers
Perfect credit line management strategies to reduce bad debt and charge-offs and maximize overall profitability across your customer portfolio.
Maximize collections effectiveness
Determine the optimal treatment for each debtor based on recovery scores, balance owed, payment history, contact method and available collectors. Make faster, smarter decisions to identify high-risk accounts, prioritize your most profitable collection efforts and take action.
Get more information
To find out more about Marketswitch Optimization, contact your local Experian sales representative or call 888 414 1120.
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