Optimize your decision strategies to improve profitability and efficiency

Experian® Optimize (formerly Marketswitch Optimization®) is a mathematical optimization software solution that helps you maximize your business goals across the entire customer life cycle. Our optimization software evaluates competing business goals, operational constraints, contact protocols and individual customer needs and preferences, and calculates the impact of every possible decision — leaving you with the best combination of actions to take to maximize performance and stay within your constraints.

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Maximize your business goals

Customer-level decisioning

Calculate the impact of every single possible decision on every single customer. 

Performance lift

Lift performance by up to 30 percent against even very sophisticated techniques.

Solve complex decision problems

Determine the optimal decisions and strategy based on your overall business goal and multiple constraints.

 

 

 

Harness the power of mathematical optimization

Experian Optimize transforms complex data into the insights you need to enhance your decisioning strategies.

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Design, analyze and execute mathematically optimized decision strategies

Improve decisions across the entire customer life cycle

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How it works

  • Identify alternative strategy options and their impact on your business.   
  • Test the impact of trillions of strategy options in seconds using our advanced algorithms. 
  • Select the best strategy based on your goals and constraints.  
  • Optimize decisions while taking into consideration your business goals and constraints.  
  • Simulate the results within a safe environment before running in production.  
  • Monitor your strategy and rebuild and retrain on a regular basis to meet your business goals. 
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Product features

  • Customer-level action assignment and/or strategy tree creation 
  • Constraint-based optimization 
  • Simulation based on different scenarios and scenario management 
  • Advanced analytical features suited to times of extreme uncertainty 
  • Cloud-based solution for easy implementation and updates 

Resources

eBook

Maximizing debt collection success for service providers

Learn how to optimize your strategies for solutions for smarter, more efficient debt collection.
White paper

Optimize collections processes to maximize performance

Learn how optimized debt management and recovery strategies can help you get ahead of a potential uptick.
eBook

Optimizing your collection strategy

Learn how to harness the power of optimization to improve your recovery rates.
Webinar

Staying ahead with AI-driven analytics and strategy optimization

Explore how businesses are using AI to power their decisioning strategies.

eBook

Debunking the top 5 myths about optimization

Learn about five common misconceptions about strategy optimization.
White paper

Getting AI-driven decisioning right in financial services

Learn about the current AI decisioning landscape and its implications on the future of lending.

Implement mathematical optimization to drive profitable decisions

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