Marketswitch Optimization™ is patented mathematical decision software that
enables organizations to design the best strategies across an organization to solve
complex business problems. Marketswitch Optimization can be used to solve virtually
any business problem while adhering to organizational goals and constraints.
The mathematical algorithm can handle the most complicated business issues with
ease while considering all possible actions at the individual consumer level. Marketswitch
Optimization provides true customer level decisioning without simplification of the
business problem and empowers an organization to make data derived strategy decisions
instead of using trial and error or standard segmentation and scoring methods. Marketswitch
Optimization is an advanced software application that provides concise strategies
to improve virtually any business problem with proven effectiveness to meet organizational
objectives and deliver quantifiable return on investment.
Marketswitch Optimization easily integrates with existing decision engine software
and customer relationship management applications to provide significant improvements
over business as usual techniques while enabling your internal resources to focus
on more strategic issues.
- Experian’s consultative approach improves optimization effectiveness by
providing on-going software support
- Easily adapted to support business needs and requirements – today
and in the future
- User friendly graphical user interface (GUI) - designed for the business analyst
- Easily integrates with business rules engines, marketing and customer relationship management
applications
- Fully scalable across large data sets - tens of millions of records
- Quickly and objectively evaluate the financial impact of different business strategies
to improve decision-making
- Flexibility to handle multiple, user-defined goals & business constraints
– and change them on the fly
- Varied implementation options available to meet organizational IT constraints
- Mature software application with proven effectiveness
