Marketswitch Optimization™

Decision Engine Software

Marketswitch Optimization™ is patented mathematical decision software that enables organizations to design the best strategies across an organization to solve complex business problems. Marketswitch Optimization can be used to solve virtually any business problem while adhering to organizational goals and constraints.

The mathematical algorithm can handle the most complicated business issues with ease while considering all possible actions at the individual consumer level. Marketswitch Optimization provides true customer level decisioning without simplification of the business problem and empowers an organization to make data derived strategy decisions instead of using trial and error or standard segmentation and scoring methods. Marketswitch Optimization is an advanced software application that provides concise strategies to improve virtually any business problem with proven effectiveness to meet organizational objectives and deliver quantifiable return on investment.

Marketswitch Optimization easily integrates with existing decision engine software and customer relationship management applications to provide significant improvements over business as usual techniques while enabling your internal resources to focus on more strategic issues.

• Experian’s consultative approach improves optimization effectiveness by providing on-going software support
• Easily adapted to support business needs  and requirements – today and in the future
• User friendly graphical user interface (GUI) - designed for the business analyst
• Easily integrates with business rules engines, marketing and customer relationship management applications
• Fully scalable across large data sets -  tens of millions of records
• Quickly and objectively evaluate the financial impact of different business strategies to improve decision-making
• Flexibility to handle multiple, user-defined goals & business constraints – and change them on the fly
• Varied  implementation options available to meet organizational IT constraints
• Mature software application with proven effectiveness