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Quickly Optimize Decision Strategies across the Customer Life Cycle
Decision PointSM is Experian’s newest optimization product innovation that enables your organization to create and optimize strategies with a quantifiable return on investment.
Decision Point is a robust tool that leverages Marketswitch OptimizationSM technology to provide organizations with powerful strategies delivered thorough flexible options with a low cost of ownership. It empowers your organization to make appropriate risk-reward decisions to improve the overall health of your portfolio and maximize key business objectives.
- Experian consultants partner with your organization to create optimized strategies that maximize organizational defined goals and constraints
- Short development / delivery timelines enable your organization to respond quickly to changing market conditions
- Robust reporting enables your organization to quantify the impact of strategy modifications — before implementation
- Optimized strategies are easily implemented / executed and require minimal internal resources
- Strategies delivered via flexible options determined by your unique organizational needs
- Low cost of ownership with proven return on investment
Benefits of Optimized Strategies
Optimized strategies are available across the customer life cycle. Decision Point will help you:
- Improve marketing campaign effectiveness
- Establish account terms right at account inception
- Improve customer loyalty through robust cross-sell campaigns and offers/incentives
- Minimize losses and maximize internal resource effectiveness
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