With the advent of Big Data, predictive modeling and other advanced analytics methods,
companies are increasingly aware of the tremendous value found within their customer
data stores. Customer data analytics — the methodologies, systems and processes
used to analyze customer data — allows companies to derive valuable insights
on a variety of critical business issues.
Who are your best customers? How can you retain them? What’s the best way
to find and reach new customers? How can you minimize risk in your customer account
These are just a few of the questions that customer data analytics can answer when
applied effectively. As a leading provider of analytical tools, with long-standing
expertise in the management of consumer data, Experian® is uniquely
positioned to help companies derive maximum value from their customer data.
Get an accurate, single view of your customers
Getting a clear and complete view of your customers can be challenging. Multiple
customer databases, poorly connected systems and legacy applications are common obstacles
to obtaining a single
ServicesSM breaks down the silos between different functional areas
and customer databases by establishing linkages among all the customer touch-points
in your organization. It works by assigning a unique identifier (a personal identification
number, or PIN) to your customers and generating detailed linkage reports and analysis
based on that. In doing so, PINpoint Services enables you to prevent fraud, make more
informed credit decisions and better collect outstanding debt.
Identify the risks and trends hidden in your customer account portfolio
is a customer analytics tool from Experian that helps you make smarter customer decisions,
Manage the risk in your customer portfolio
Develop cross-sell and retention programs
Prioritize accounts for debt collection activity
These kinds of business processes can all be facilitated or improved with Quest.
The product's behavioral scoring model is designed to provide fast and useful intelligence
on your customer accounts so you can make strong decisions that reduce risk while
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