Kyle Matthies

Kyle Matthies is the Senior Product Manager of Segmentation Solutions for Experian and manages a suite of propensity and profitability tools designed to help client optimize marketing and account review strategies. Prior to joining Experian, he was a Senior Strategy Analyst at Toyota Financial Services where he was responsible for managing targeted marketing campaigns to retain off-lease customers. Kyle holds an MBA from Texas A&M University and BA from the University of Colorado at Boulder.

All posts by Kyle Matthies

Loading...
What lenders can learn from their customers’ car...

If someone asked you for stats on your retail card portfolio, would you respond with the number of accounts? Average spend per month? Or...

Read More What lenders can learn from their customers’ card transactions
How lenders can win with a data-driven credit marketin...

Many institutions take a “leap of faith” when it comes to developing prospecting strategies as it pertains to credit marketing. But effective strategies are...

Read More How lenders can win with a data-driven credit marketing strategy
Auto loan originations are slowing, now what?...

For an industry that has grown accustomed to sustained year-over-year growth, recent trends are concerning. The automotive industry continued to make progress in the fourth...

Read More Auto loan originations are slowing, now what?
3 ways to enhance your credit marketing efforts...

When you think of criteria for prescreen credit marketing, what comes to mind? Most people will immediately discuss the risk criteria used to ensure...

Read More 3 ways to enhance your credit marketing efforts
Tis’ the season for hefty consumer credit card s...

Let’s play word association. When I say holiday season, what’s the first thing that comes to mind? Childhood memories. Connecting with family. A special...

Read More Tis’ the season for hefty consumer credit card spending
How lenders can use data to anticipate balance transfe...

Experian estimates card-to-card consumer balance transfer activity to be between $35 and $40 billion a year, representing a sizeable opportunity for proactive lenders seeking...

Read More How lenders can use data to anticipate balance transfer activity
Trends suggest summer season will see spike in auto sa...

It’s more than mercury that will be up this summer. As temperatures climb, so do automotive sales, which often reach annual highs during the...

Read More Trends suggest summer season will see spike in auto sales
Trends suggest summer season will see spike in auto sa...

It’s more than mercury that will be up this summer. As temperatures climb, so do automotive sales, which often reach annual highs during the...

Read More Trends suggest summer season will see spike in auto sales