All posts by Brad Smith

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The future of EVs: “greener” pastures...

There are four reasons why the auto industry should be enthusiastic about the electric vehicle segment’s f...

Read More The future of EVs: “greener” pastures
The Demand for Electric Vehicles Boils Down to the Rig...

Where are electric vehicles most popular? During the first half of the year, 3.6 percent of all new registrations in California were...

Read More The Demand for Electric Vehicles Boils Down to the Right Market
Charging up: The story behind who’s buying electric ve...

While electric vehicles remain a relatively niche part of the market, with only 0.9 percent of the total vehicle registrations through June 2018, consumer...

Read More Charging up: The story behind who’s buying electric vehicles
A change in current: Electric vehicle market share sma...

Electric vehicles are here to stay – and will likely gain market share as costs reduce, travel ranges increase and charging infrastructure g...

Read More A change in current: Electric vehicle market share small, but growing
Customer loyalty grows with age...

The auto industry has had an impressive recovery from the Great Recession and has enjoyed steady growth for the past seven years. After bottoming...

Read More Customer loyalty grows with age
Aging auto buyers – cause for concern? Or Willie Sutto...

If you listen to some of the latest auto industry analysis, you might get the impression that the industry is doomed because younger consumers...

Read More Aging auto buyers – cause for concern? Or Willie Sutton-style marketing?
If you live in Michigan, you are more likely to be loy...

With Detroit’s Motor City being the epicenter of the North American automotive manufacturing industry, that detail should come as no surprise. Furthermore, a recent analysis...

Read More If you live in Michigan, you are more likely to be loyal to the brand of car you drive when purchasing your next one
Sports cars zooming, while hybrids power down...

Environmentally friendly, lower fuel costs and tax incentives. These are all words that describe alternative-powered vehicles, and serve as reasons why many car shoppers...

Read More Sports cars zooming, while hybrids power down
Leveraging data to find the right automotive customer...

Since Henry Ford invented the assembly line and mass automotive production began, the primary objective of all manufacturers and dealers has been to move...

Read More Leveraging data to find the right automotive customer