All posts by Brad Smith

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Customer loyalty grows with age...

The auto industry has had an impressive recovery from the Great Recession and has enjoyed steady growth for the past seven years. After bottoming...

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Aging auto buyers – cause for concern? Or Willie Sutto...

If you listen to some of the latest auto industry analysis, you might get the impression that the industry is doomed because younger consumers...

Read More Aging auto buyers – cause for concern? Or Willie Sutton-style marketing?
Q4 2016: U.S. Vehicles in Operation...

Latest results from Experian’s Market Trends report shows that 17.3 million new vehicles have been added to the U.S. Market of light-duty vehicles on...

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If you live in Michigan, you are more likely to be loy...

With Detroit’s Motor City being the epicenter of the North American automotive manufacturing industry, that detail should come as no surprise. Furthermore, a recent analysis...

Read More If you live in Michigan, you are more likely to be loyal to the brand of car you drive when purchasing your next one
Sports cars zooming, while hybrids power down...

Environmentally friendly, lower fuel costs and tax incentives. These are all words that describe alternative-powered vehicles, and serve as reasons why many car shoppers...

Read More Sports cars zooming, while hybrids power down
Leveraging data to find the right automotive customer...

Since Henry Ford invented the assembly line and mass automotive production began, the primary objective of all manufacturers and dealers has been to move...

Read More Leveraging data to find the right automotive customer