Innovation

I’m an Account Executive in Experian’s Consumer Information Services department. I’m also a millennial. So I know firsthand that millennials’ way of thinking — and spending — typically goes against the grain of traditional lending, especially given today’s focus on a sharing economy. Most millennials don’t have a traditional credit history to prove we can be trusted to pay back loans or lines of credit from lenders. Using data, I’m working to change that while also helping small businesses by enabling them to do business with my generation. At Experian, we look at alternative data sets — like paying rent and utilities — that show how a millennial is actually a low-risk candidate for credit, even if his or her credit score doesn’t reflect that. Through our data, we’re providing opportunities for people who wouldn’t ordinarily have access so they can buy their first house, get a car or start that business they’ve always dreamed about. I see my role as a bridge between millennials and an older generation, connecting young consumers with the resources experienced lenders can provide. A lot of my clients are small-business lenders with strict underwriting criteria. My lenders need to improve their underwriting to win lifelong customers, but they’re understandably afraid of risk. With pinpoint accuracy, we can help them identify their best opportunities using data, including information like rent payments, they may have overlooked. In my work, I get to take a hands-on approach of adapting to an emerging market and an ever-evolving technology landscape. I’m proud to be helping to create a new generation of customers for small businesses while giving my fellow millennials the financial access they need. Read more #ExperianStories from our colleagues around the world.  

I’m a Marketing Specialist with Experian’s shared Marketing and Innovation department, which means my team and I work with different business units within Experian to strategize and build email marketing campaigns for our clients and prospects. My role in marketing is largely driven by analytics. I help my clients strategize and develop emails that get deployed to consumers who might be looking for better access to credit or information to make decisions for their business. I help my clients create a communication strategy rooted in data, then review the performance of their campaigns to analyze how they can improve their communications in the future. I can definitely tell when my work is making a difference. Often businesses make marketing decisions based on gut feelings—like randomly choosing to add a green button to an email campaign rather than a red button simply because they like that color better. Without the numbers behind that decision-making process, they’re simply relying on feelings. But when I come in using data from the campaign, I can prove that the green button drove 50 percent more click-throughs than the red one, for example. Recently I developed a training guide for marketers to help them learn more about email marketing analytics and how they can use data to transform how they communicate with their own clients and consumers. Whenever a marketer deploys emails, they want to know and understand how the campaign performed. I have often found, however, that marketers shy away from even basic metrics like click-through rates because they think the numbers are too difficult to understand, or they don’t know how to properly gather that information. The guide I built gives our clients some of the tools they need to pull the metrics and break down the numbers. Once a marketer understands the story the data is telling them, they can begin to improve on subject lines, calls to action and other email campaign components to better reach their audiences and drive revenue. In other words, they can improve their businesses and address their customers’ needs better by relying on data instead of gut feelings. Read more #ExperianStories from our colleagues around the world.

Technology is a high priority for most brands. Organizations often want to bring in the next technological prodigy to develop a successful platform or gadget.

Experian was recently named one of 2016’s Top 100 Fintech Companies by American Banker, joining the ranks of companies such as Thomson Reuters and FIS.

This feature article from DMN profiles Emad Georgy, Chief Technology Officer for Experian Marketing Services, as well as his team’s approach to data and predictive analytics. According to the article, “The other drive for Georgy’s commitment to data analytics has been interactions with clients … Data can help brands ‘uniquely understand customer behavior. At Experian, with all of our expertise, we can play a role in getting data to a position where it’s actionable.’” Click here to read the full article.

We are proud to put innovation at the forefront of what we do – driving our activations and analytics to serve our customers and secure a better, more productive future.

Experian’s global Fraud and Identity business provided tips for businesses and consumers to help prevent fraud from the security risks with IoT products

Emad Georgy, global CTO of Experian Marketing Services, explains how marketers can enhance customer journey to attain success in their business.

TMCnet’s premium technology blog, TechZone360 featured a byline article by Eric Haller, Executive Vice President of Experian DataLabs about the growing demand for data scientists. According to Haller, because data science is in its infancy, there’s tremendous room for innovation.