Innovation

As the COVID-19 pandemic continues to disrupt lives across the globe, fraudsters continue to take advantage of the vulnerable situation. The opportunistic nature of fraudsters means that times of crisis and pandemics open up additional breeding grounds for fraud and identity theft. Our latest CrossCore® release has never been more relevant for businesses than right now. Confidently recognizing consumers and safeguarding digital transactions is always a difficult balance – but now more critical than ever. With CrossCore, businesses can limit fraud losses and reduce unnecessary customer friction, at a time when safe and convenient access to financial services is essential.  This new version of CrossCore, our integrated digital identity and fraud risk platform, combines risk-based authentication, identity proofing, and fraud detection into a single, cloud-based platform. This means that businesses have the capabilities and technology they need to rapidly respond to an ever-changing environment. With flexible decisioning orchestration, advanced analytics, and pre-integrated identity and fraud services, businesses can make real-time risk decisions throughout the customer lifecycle. And they can do all of this through simple self-service.  We know there’s no silver bullet when it comes to fighting fraud, which is why we continue to develop our curated partner ecosystem. This gives companies access to all the technology and capabilities they need, in one place – whether it be Experian’s, our partners’, or their own. We combine this with advanced analytics and our own rich data assets plus a built-in strategy design and enhanced workflow giving fraud and compliance teams more control to adjust strategies based on evolving threats. This helps improve efficiency and reduce operational costs.   Updates to the new version include the ability for clients to submit dynamic API request payloads, apply progressive risk assessments, apply parallel logic, enable self-service workflow configurations, and provide an online business intelligence (BI) module to view transactional volume reports. These updates will give CrossCore users a simpler way to manage complex orchestration; faster more scalable performance; and key performance indicators in near real-time, all while enabling a personalized and seamless experience for their true customers.   More than 250 clients worldwide use CrossCore today, including capabilities from our third-party partners. To start leveraging best-in-class, pre-integrated identity and fraud services through simple self-service learn more about the Experian CrossCore platform.  

The pandemic’s full economic impact is still unfolding, and I can assure you we have not stopped evaluating and evolving our COVID-19 response nor our thinking about economic recovery for consumers and businesses alike. In the last month, we’ve been driven by two major priorities.  The first is the health and safety of our employees.  On top of that, we have placed a laser focus on putting our resources to work to help people and businesses during these uncertain times. While we have all been adjusting to our ‘new normal’ working environment, our employees in North America have not slowed down.  In fact, they have worked hard to create solutions and tools designed specifically to help people successfully navigate the evolving financial landscape.  From free credit reports to complementary ‘payer alerts’ for healthcare organizations to consumer credit education, we’ve launched a wide-range of initiatives. Here are a few highlights I’d like to share with you: FOR CONSUMERS: Experian Credit Report and Score: Consumers can sign up and access their FICO® Score, Experian credit report, and ongoing credit monitoring through Experian’s free CreditWorks product. Consumers can also sign up to Experian Boost, a free financial tool that has helped more than 2 million consumers increase their credit score. Consumer Resources Website: As the consumer's credit bureau, Experian’s commitment is to inform, guide and protect its consumers and customers during uncertain times. One way the company is doing this is through this dedicated website, with links to multiple resources and materials to help the community learn about credit and other important personal finance topics. COVID-19 and Your Credit Report: Being fully committed to helping consumers and lenders during this unprecedented period, Experian has created this dedicated blog page with ongoing and updated information pertaining to how COVID-19 may impact consumers’ creditworthiness and – ultimately – what people should do to preserve it. The blog will be updated with relevant news as Experian announces new solutions and tactics. #CreditChat: In response to the urgent and rapid changes associated with COVID-19, Experian is accelerating and enhancing its financial education programming to help consumers protect their financial health. With expected delays in bill payments, unprecedented layoffs, hiring freezes and related hardships, Experian seeks to aid consumers in understanding how the credit reporting system and personal finance overall will move forward in this landscape. Experian has launched an eight-week series of #CreditChat conversations surrounding COVID-19 on Wednesdays at 3 pm ET on Twitter and live video credit chats every Friday at 12:30 pm ET on Facebook Live. FOR BUSINESSES: Free Experian Business Credit Report: Experian is offering all American-owned small businesses free access to their Experian business credit report through May 1, 2020, to help small business owners impacted by the COVID-19 pandemic. By accessing a free business credit report now, small business owners can understand where their credit score stands and look for the best lending options for their business before they obtain funding. COVID-19 U.S. Business Risk Index: To further help small businesses gain access to capital they need, Experian launched its free COVID-19 U.S. Business Risk Index to assist lenders and government organizations in understanding how to make lending options available to the business segments that need it the most. This new risk index can help business risk professionals better understand the impact that the pandemic may have on commercial operations based on several key factors. This methodology combines business risk, anticipated impact on business industries and real-time COVID-19 case data to help businesses better simulate various impact scenarios down to the state level to help develop relevant strategies. Experian® Health Payer Policy Alerts: This is a free comprehensive list of COVID-19 and telehealth payer policy alerts for United States hospitals, medical groups, pharmacies and specialty healthcare service organizations. Payer policy alerts are provided by commercial, Medicare and Medicaid payers and summarize changes to medical coverage policies from those organizations. This public service to the healthcare community will continue to be updated and remain free as long as alerts related to the COVID-19 pandemic continue to be distributed. At-Risk Audiences: In an effort to help essential organizations, such as healthcare and government agencies, provide resources to those most in need during the COVID-19 pandemic, Experian is leveraging its data assets, free of charge, to identify groups of individuals that are most likely to be impacted. Experian developed new audience segments that are built in a privacy-compliant manner and designed to help these organizations find and communicate with at-risk populations, enabling them to deliver essential services as quickly as possible. Business Resources Website: This newly launched website was developed to help businesses prepare to manage increased attacks, continue to push toward digital banking, and understand regulatory changes as businesses find their footing in this evolving financial services landscape. FOR COMMUNITIES IN NEED: First Responders First: Experian North America is supporting first responder workers by donating funds for personal protective equipment (PPE) to COVID-19 for hotspots in New York City and New Orleans through the nonprofit organization, First Responders First. These funds will provide essential supplies, equipment and resources such as masks, gowns, gloves and more to those on the frontline. Heart of Experian Giving Opportunity: Experian is leading this effort in which employees can assist by making a donation to First Responders First through Experian’s Heart of Experian giving opportunity. Experian will match employee donations up to the annual limit of $500 per employee, while funds last. This donation is the latest support the company has provided to help minimize exposure for those most at risk. For example, in California, the company also donated 12,000 masks to the Hoag Medical Group. I’m proud of the work we’re doing at Experian to help those impacted by this crisis. We remain dedicated to our employees, consumers, businesses and communities – and we will continue to innovate and develop new offerings to help those in need. Craig Boundy CEO, Experian North America  

Technology revolutionizes the way businesses operate, but implementing change within a company is often challenging and company-wide support is vital to successfully undergoing a transformation. At Experian, we’re using technology and innovation to modernize an industry, and satisfy the real-time data demands of consumers and businesses.  The success of this transformation is one of the reasons why we’re proud that our Global CIO, Barry Libenson, has been named the CIO of the Year. The 2019 Dive Awards recognize the industry’s top disruptors and innovators. These executives, companies, trends, and breakthroughs are transforming the industry. Winners were chosen by the editors of CIO Dive based on thorough and independent research, reporting, and analysis. Other award winners include Google Cloud and VMware. In 2015, Experian began the daunting task of moving from a traditional computing architecture to the cloud. Specifically, we put in motion a cloud strategy centered on flexibility and the ability to operate in any cloud. Such transformations often start by centralizing data and implementing new processes that minimize overhead and speed time to market, like cloud and mobile computing. This is a monumental job with our massive digital infrastructure and significant global reach, but it enables us to provide customers with real-time access to data. To do this we pioneered the use of Hadoop to store massive quantities of data for consumer credit scoring. Today, we maintain Ascend, a platform of 250 million redacted consumer records that enables our clients do real time queries on consumer credit data rather than batch processing. This has worked to digitally transform Experian from a traditional credit bureau to a technology and software provider. For us to further evolve we began working on APIs for internal use rather than going straight to customer-facing features. Today, we use APIs to help our clients and consumers access and make use of key data insights. For example, Experian Boost, which has helped millions of people raise their credit scores, is a result of information being accessed through API calls. As a result of our digital transformation, our API hub is processing more than 100 million transactions a month and Ascend is now one of our most successful cloud computing architectures. This all represents business opportunities that wouldn’t have been possible with a traditional digital infrastructure. Success for the technology team at Experian is found in the financial performance of the company.  "What I tell my team is the biggest sign of us being successful is praise," said Libenson. "When the businesses at Experian tell us we're helping them or we're doing the right things, that's the best measurement I can think of, in terms of success." As one of the world’s most innovative companies, Experian’s business continues to evolve to deliver faster, better services for our clients and consumers. "The people and organizations that win the Dive Awards are trailblazers and leaders in their markets," said Davide Savenije, editor-in-chief of CIO Dive’s publisher Industry Dive. "Their achievements in 2019 are shaping the future of where the latest strategies and trends are going." While industry accolades like CIO of the Year are important, the truth is that any transformation isn't an endpoint, but a journey. To succeed, we are in it for the long haul to use technology to help deliver results for our clients.   Read the full article on CIODive to learn more about Experian’s digital transformation.

To stay ahead of the competition and on the path of sustained growth, you need clear line of sight to both risks and opportunities through the customer lifecycle. Gaining better insights on customers is critical to achieving that, so you can make all the right decisions, big and small, about your customers and business clients. Based on the conversations we have with our clients, we have noticed that most executives are paying a lot of attention to measuring customer experience and reducing friction across digital touch-points through the lifecycle. For customer acquisition, for example, businesses like yours look at time spent on each micro-step (e.g. data field), dropout rates at each of those steps, and do A/B testing at a very granular level. The idea is to understand all points of friction including points of confusion, frustration, etc., so you can learn from those and improve the experience. But this is not an easy task. The various challenges involved are making sense of the vast quantities of data and the immaturity of that data as well as the construct of that data. Given the fast pace at which data analytics change and evolve, our recommendation is that you invest in tools that are data and/or analytics agnostic. Thinking ahead: leveraging data analytics and cloud-based decisioning platforms to design the right customer treatment There is a largely untapped opportunity to leverage data, analytics, optimisation and decision management solutions - such as cloud-based decisioning platforms - to design the right customer treatment and identify the next best action for that customer. Selecting the appropriate timing, medium, and channel for those actions lead to greater consistency and contribute to having more relevant communications with your customers. The more relevant you are, the more precise you are with the offers and the treatments leading to improved response rates, greater connectivity and interaction with the customer. This results in memorable experiences that enhance loyalty and drive profitability.

I recently had the opportunity to discuss the current state of #data collection, analytics, and AI in an interview with @CIODive. As technology advances, businesses can collect and analyse more data than ever before. However, most of that information ends up languishing, seldom being used or even catalogued. Recent research suggests that partly, this happens because businesses are unaware of what data they store or don't know how to get actionable insights out of it. This lack of visibility into data stores affects organisations' readiness to apply artificial intelligence (AI) and machine learning (ML): advanced analytics require data to be properly managed and organised. At Experian, we believe in taking an outcome-focused approach to analytics and AI as we look at activating the power of our data AI outcomes. We work backwards, from high-impact client and consumer outcomes, and bringing to bear the analytics, AI and data to achieve them. This way, we can assess more accurately what effort across data collection and analytics is required to achieve an outcome. Executed effectively this can avoid an enormous amount of investment in people, time, data. If you're interested in this topic, I'd recommend you to read the article in full: http://bit.ly/AImlShri_CIODive

Today, I’m pleased to share another strong set of Half Year results for our FY20 fiscal year. We have achieved 7% organic revenue growth, with total H1 growth of 8% when you include acquisitions. The performance reflects the continued success of our core business new product introductions, as well as rollout of our innovation agenda and the investments we have made in globally scalable products. At Experian we are helping our clients get better at acquiring, onboarding and managing their customers’ needs in the digital world. To do this, they are increasingly relying on data, combined with sophisticated analytics and decisioning capabilities, areas in which we excel. In addition, to helping businesses, we are continuing to expand our direct relationships with consumers. Over 70 million people across our three major markets now benefit from free Experian memberships, accessing information and tools to enable them to take control of their finances. A great example of this is Experian Boost in North America, where we enable consumers to voluntarily add payment histories for things like their mobile phone and utility bills to their credit profile. It’s been a successful year to date, but there is plenty more to come. With a continued focus on people, technology and innovation, we are revolutionising the way our industry operates - using the power of data, software and analytics to improve outcomes for everyone. To find out more, click here.

Retailers are already starting to display their Christmas decorations in stores and it’s only early November. Some might think they are putting the cart ahead of the horse, but as I see this happening, I’m reminded of the quote by the New York Yankee’s Yogi Berra who famously said, “It gets late early out there.” It may never be too early to get ready for the next big thing, especially when what’s coming might set the course for years to come. As 2019 comes to an end and we prepare for the excitement and challenges of a new decade, the same can be true for all of us working in the lending and credit space, especially when it comes to how we will approach the use of alternative data in the next decade. Over the last year, alternative data has been a hot topic of discussion. In fact if you typed “alternative data and credit” into a Google search today you would get more than 200 million results. That’s a lot of conversations, but while nearly everyone seems to be talking about alternative data, we may not have a clear view of how alternative data will be used in the credit economy. How we approach the use of alternative data in the coming decade is going to be one of the most important decisions the lending industry makes. Inaction is not an option, and the time for testing new approaches is starting to run out – like Yogi said, it’s getting late early. And here’s why: millennials. We already know that millennials tend to make up a significant percentage of consumers with so-called “thin-file” credit reports. They “grew up” during the Great Recession and that has had a profound impact on their financial behavior. Unlike their parents, they tend to have only one or two credit cards, they keep a majority of their savings in cash and, in general, they distrust financial institutions. However, they currently account for more than 21 percent of discretionary spend in the U.S. economy, and that percentage is going to expand exponentially in the coming decade. The recession fundamentally changed how lending happens, resulting in more regulation and a snowball effect of other economic challenges. As a result, millennials must work harder to catch up financially and are putting off major life milestones that past generations have historically done earlier in life, such as home ownership. They more often choose to rent and, while they pay their bills, rent and other factors such as utility and phone bill payments are traditionally not calculated in credit scores, ultimately leaving this generation thin-filed or worse, credit invisible. This is not a sustainable scenario as we enter the next decade. One of the biggest market dynamics we can expect to see over the next decade is consumer control. Consumers, especially millennials, want to be in the driver’s seat of their “credit journey” and play an active role in improving their financial situations. We are seeing a greater openness to providing data, which in turn enables lenders to make more informed decisions. This change is disrupting the status quo and bringing new, innovative solutions to the table. At Experian we have been testing how advanced analytics and machine learning can help accelerate the use of alternative data in credit and lending decisions. And we continue to work to make the process of analyzing this data as simple as possible, making it available to all lenders in all verticals. To help credit invisible and thin-file consumers gain access to fair and affordable credit, we’ve also recently announced Experian Lift, a new suite of credit score products that combines exclusive traditional credit, alternative credit and trended data assets to create a more holistic picture of consumer creditworthiness that will be available to lenders in early 2020. This new Experian credit score may improve access to credit for more than 40 million credit invisibles. There are more than 100 million consumers who are restricted by the traditional scoring methods used today. Experian Lift is another step in our commitment to helping improve financial health of consumers everywhere and empowers lenders to identify consumers who may otherwise be excluded from the traditional credit ecosystem. This isn’t just a trend in the United States. Brazil is using positive data to help drive financial inclusion, as are other around the world. Like I said, it’s getting late early. Things are moving fast. Already we are seeing technology companies playing a bigger role in the push for alternative data – often powered by fintech startups. At the same time there also has been a strong uptick in tech companies entering the banking space. Have you signed up for your Apple credit card yet? It will take all of 15 seconds to apply, and that’s expected to continue over the next decade. All of this is changing how the lending and credit industry must approach decision making, while also creating real-time frictionless experiences that empower the consumer. We saw this with the launch of Experian Boost earlier this year. The results speak for themselves: hundreds of thousands of previously thin-filed consumers have seen their credit scores instantly increase. We have also empowered millions of consumers to get more control of their credit by using Experian Boost to contribute new, positive phone, cable and utility payment histories. Through Experian Boost, we’re empowering consumers to play an active role in building their credit histories. And, with Experian Lift, we’re empowering lenders to identify consumers who may otherwise be excluded from the traditional credit ecosystem. That’s game changing. Disruptions like Experian Boost and newly announced Experian Lift are going to define the coming decade in credit and lending. Our industry needs to be ready because while it may seem early, it’s actually getting late.

At Experian we’re committed to creating a culture of continuous innovation, from the way we work to the solutions we create. This commitment has helped us create a workplace where our teams across the world have a desire to help change the lives of millions for the better. Justin Hastings, former Chief Human Resources Officer for Experian North America, recently wrote an article for the Forbes Human Resources Council which highlights the importance of creating an inclusive environment in the workplace -- and demonstrates how innovation, developing new products and services, and providing value are all crucial to a companies’ success. The article, “Deliver Innovation By Embracing Inclusion,” explores what it means to build a culture of innovation, and how to ensure employees feel comfortable bringing their different backgrounds and ideas to their role every day. This is the type of innovative culture we’re building at Experian, which celebrates these differences and works to make employees feel valued and empowered to be innovative and productive. Another concept Justin discusses in this article is “innovating to grow.” It’s important to make employees feel connected to their organization and involved in the creation of new products and services. This has a tremendous positive impact with employees providing valuable feedback, and also creating advocacy among team members. For example when developing Experian Boost, which has helped millions of people raise their credit scores, we first beta-tested and shared the innovation internally and were able to garner valuable feedback and support from employees. As a result, we’ve seen tremendous success since the launch of Experian Boost earlier this year. At Experian we truly believe that inclusion is the key to creating a culture of innovation. You can read the full article here.  

Eva lets out a deeply frustrated exhale as she navigates moving boxes in her new apartment towards a nearby chair. She was just trying to update her address online and take care of some online banking money transfers. Now her accounts are frozen, and she has received a message to call the bank's fraud department. How could she be a fraudster? She was only guilty of taking a job and moving to Chicago. Maybe it's time to start thinking about changing banks... Meanwhile, in the bank's Texas-based fraud department, Robert spots Eva's case in his fraud investigations list. He noticed some suspicious activities and leaves Eva a voicemail, wanting to ask her a few questions to verify her identity or otherwise confirm this is in fact a fraudster infiltrating Eva's account. To prevent this potential risk of fraud from escalating, Robert decides it is better to freeze Eva's accounts while he confirms that it's actually Eva who is trying to change her address and not a fraudster using a stolen password. As both Robert and Eva work to connect and clear up this mix-up, Robert isn't getting to spend his time finding actual fraud and protecting his bank from any potential losses. Fraud hubs bring together advanced authentication technology and risk mitigation systems into a single platform As fraud attacks grow more frequent and complex, new technologies have sprung up to help meet the challenge, using a variety of tactics and tools to detect fraud. This is the case of device recognition, malware detection, identity verification, behavioural biometrics, and document verification, just to name a few. Regardless of their choice of tools and techniques, businesses across banking, retail, telecommunications, healthcare, and services industries need to know that the person interacting with them online is who they say they are. Combating fraud with layered tools strengthens businesses' defenses. But without an intelligent approach to connecting those tools, businesses catch too many good customers (like Eva) in their fraud-mitigation nets. By bringing together different types of fraud mitigation and risk management systems on a single technology platform, fraud hubs provide a solid solution to this challenge. How do fraud hubs like CrossCore help both businesses and consumers? CrossCore brings together into a single platform best-in-class tools and services such as advanced analytics, data consortium, device recognition, endpoint malware, and bot detection, behavioural biometrics, and document verification. Experian has also been named by Gartner as a representative vendor in online fraud detection in their April 2019 Market Guide for Online Fraud Detection, for its CrossCore solution.* Our flagship identity and fraud hub connects various functionalities together in a smart, orchestrated way, leveraging machine learning-driven decisioning to deliver a single fraud decision across multiple tools and enabling businesses worldwide to improve their fraud detection capabilities. CrossCore equips businesses with the most applicable tools to combat the specific fraud threats they face in their organisation. The 100 million cumulative transactions we have run on CrossCore to date show us that while one client may need additional protection against synthetic identity fraud, another may face frequent bot attacks in their account opening application, therefore requiring different approaches. It also means that if one tool can't validate a user's identity, another system can provide evidence that this is, in fact, a real customer. It's precisely the advanced analytics underpinning data modeling what gives our clients greater confidence in their identity and fraud decisions. But let's go back to Eva. In her case, CrossCore's fraud risk engine would have fired rules when she was making a change of address, as this action elevates the potential for fraud. But CrossCore's device intelligence would have shown that Eva was logging in from a known mobile phone. She was also using her phone to type information in a way that a normal user (non-fraudster) would do. In that case, CrossCore would have asked for a step-up authentication where Eva is prompted to take a selfie for biometric authentication. Now, Eva can continue to do her banking and access her accounts as she would normally do. This is a relief as Eva checks off more moving-related tasks and can enjoy her new life in a new city. Back in the bank's fraud investigation office, Robert and his colleagues would have never seen a case for their customer, Eva. Instead, they would have been able to focus their energies on high-risk cases, mitigating any emerging fraud threats. They would have also treated Eva as the good, valued customer she is and helped ensure her business in the long run. Whether it's an automotive client in South Africa, a healthcare organisation in the U.S., an insurance company in the UK, a fintech in Australia or a bank in Brazil, CrossCore is helping to solve one of the greatest challenges in decision analytics today: identifying good customers, while reducing fraud. Download the 2019 Global Identity & Fraud Report. *Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.