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Marketing: What’s Bigger Than Big Data?...

At Experian we believe that data is good. Good for our economy, good for consumers and good for society. Analytics and technology designed to help marketers put their data to use and become truly customer-centric is just one example of using data as a force for good. The following...

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Experian Vision 2015: Daily–Round up...

Today Experian Vision 2015 conference kicked off to great start with a full house here to learn the latest about how data and analytics can transform the way we do business today, drive growth and solve some of our biggest business...

Read More Experian Vision 2015: Daily–Round up
Experian and the Jump$tart Coalition United for Financ...

The following article is a guest post from Laura Levine, president and CEO of the Jump$tart Coalition for Personal Financial Literacy® As we wrap up another Financial Literacy Month, it’s fun to look back at how far we’ve come; important to look forward at how much further we have...

Read More Experian and the Jump$tart Coalition United for Financial Education in America’s Classrooms
National Data Breach Study Reveals Payment System Inno...

In the wake of some of the largest data breaches in history, which were specifically payment card breaches, we thought it would be insightful to take a closer look at how companies are dealing with the...

Read More National Data Breach Study Reveals Payment System Innovation Outpaces Security
Sixty percent of marketers are unsure of the cost of f...

Balancing holiday marketing efforts with fraud prevention requires a coordinated approach according to survey findings from 41st Parameter, a part of Experian. The survey results from 250 marketers released today, looks at the relationship between omnichannel retailing, fraud prevention and the holiday shopping season. The findings show that few marketers...

Read More Sixty percent of marketers are unsure of the cost of fraud to their organization
U.S. World Cup fans watch TV “everywhere,”...

World Cup fans will be watching the 2014 games across multiple devices, often simultaneously, according to an analysis from Experian Marketing Services, a global provider of integrated consumer insight, targeting, data quality and cross-channel marketing. Specifically, World Cup fans are 31 percent more likely than average to watch online...

Read More U.S. World Cup fans watch TV “everywhere,” but multitask
Experian supports small businesses during National Sma...

Did you know that this week is National Small Business Week? It is a time dedicated entirely to acknowledging the positive impact small businesses have on our economy. So let’s take a moment to recognize the contributions that millions of entrepreneurs and small business owners have made to our...

Read More Experian supports small businesses during National Small Business Week and beyond!
Consumers purchasing an electric vehicle are younger a...

In honor of Earth Day, Experian Automotive released findings from an analysis comparing electric and hybrid* vehicles. Findings from the analysis showed that in 2013, more than 45 percent of hybrid car buyers were 56 years old or older, while roughly 26 percent of electric car buyers were of...

Read More Consumers purchasing an electric vehicle are younger and more affluent than those buying a hybrid [INFOGRAPHIC]
Santander chooses Experian’s PowerCurve for customer g...

Santander, one of the UK’s leading providers of current accounts, mortgages, loans and savings products, has signed a five year contract for the deployment of Experian’s Originations and Customer Management products on their PowerCurve™ platform, to support its customer acquisitions and portfolio monitoring processes. The PowerCurve Originations and PowerCurve Customer...

Read More Santander chooses Experian’s PowerCurve for customer growth