News
The latest updates on what’s happening at Experian. In this section, you’ll find company news including product announcements, industry awards, strategic partnerships, and other milestones. Whether we’re launching something new, teaming up with a key partner, or being recognized for our work, this is where we’ll share the moments that matter.
Discover the top challenges and solutions discussed at Experian's supply-side think tank to prepare for a cookieless future.
Learn how Experian's support of UID2 in our Graph enhances consumer insights for effective cookieless media strategies.
We've updated our Census Area Projections & Estimates(CAPE) data with 2020 Census data. Learn more about our CAPE data in this blog post.
Experian Marketing Services' August 2023 syndicated audiences update. We highlight a few of these audiences and how you can use them.
Learn how Experian and Microsoft Advertising's collaboration enhances addressability, broadening reach and extending the value of first-party data.
Discover how Audigent helps Experian provide media buyers with insights to create targeted ad campaigns with PMP (private marketplace) advertising.
Tapad, a part of Experian, is SOC 2 Type 2 and 27001 compliant. Learn why you should add these certifications to your AdTech information security strategy.
Experian Marketing Services and Data Quality President Genevieve Juillard recently sat down with Zach Rodgers, host of the AdExchanger Talks podcast to discuss the future of identity, the importance of data transparency and privacy, and our recent acquisition of Tapad. Genevieve focused on the opportunity for our industry to reimagine an advertising ecosystem that is resilient and adaptable; one that takes advantage of emerging data and prioritizes data transparency and consumer privacy. She also discussed the importance of advertising strategies that put consumers at the heart of every decision and give them more control over their data. Genevieve shared with AdExchanger that Experian’s acquisition of Tapad, a global leader in digital identity resolution, was a natural fit for our company. Tapad’s approach and role in the ecosystem is very much aligned with Experian’s, which is to develop solutions that are resilient to industry and consumer changes. The combination of our capabilities supports interoperability across all types of identifiers, both online and offline, and will position us to help our clients navigate the post-third-party cookie world. To learn more about Experian’s plans to support an effective advertising ecosystem that will evolve with our dynamic industry, listen to the full podcast Embracing ‘Healthy Fragmentation’ In Ad Tech, With Genevieve Juillard. Get in touch
To our valued customers and partners, it’s been an exciting week here at Tapad! As announced in a press release this morning, Tapad is now a member of the Experian family. We’re thrilled to continue to grow as a leader in identity resolution under the umbrella of a global expert in data, analytics and technology. Tapad and Experian are deeply connected by our commitment to serving the needs of our customers; and with a focus on quality of the data we provide, we have a common goal for the future of identity in the advertising ecosystem. As part of this announcement, we wanted to assure you, our valued customer, that we remain deeply committed to serving you today just as we always have. Nothing will change in your daily operations with Tapad. Experian immediately recognized that the success and growth of Tapad was directly tied to the strength and depth of its team members. As such, the acquisition will not result in any changes to day-to-day contacts at Tapad, or processes with weekly graph deliveries and other product support. Experian’s faith and investment in Tapad’s future and the future of identity resolution underscores what we’ve always believed our products could achieve and that we will be able to continue serving brands, advertisers, publishers, and the advertising and marketing ecosystem for years to come. On a personal note, I am excited to be transitioning my role as Chief Operating Officer of Tapad to the General Manager position of a global business that’s achieved exponential growth over the past several years; culminating in this strategic acquisition that will no doubt bring even more value to our customers in the future. We remain committed to open communication and welcome any questions you may have. Thank you,Mark Connon | General Manager, Tapad Contact us today