News

The latest updates on what’s happening at Experian. In this section, you’ll find company news including product announcements, industry awards, strategic partnerships, and other milestones. Whether we’re launching something new, teaming up with a key partner, or being recognized for our work, this is where we’ll share the moments that matter.

What’s new in Experian’s data marketplace

Experian's data marketplace is gaining traction across the ecosystem with 10+ top activation platforms and 20+ premium data providers.

May 29, 2025 by Experian Marketing Services
Experian’s new data marketplace enhances addressability across CTV, display, and mobile

Introducing the Experian data marketplace. Discover a new addition to our portfolio of data-driven activation solutions.

January 6, 2025 by Experian Marketing Services
How new OpenRTB specs support transparent identity resolution

Discover how the latest OpenRTB 2.6 specs bring transparency to ID bridging, ensuring trust and effective identity resolution for a sustainable programmatic future.

December 18, 2024 by Budi Tanzi, SVP, Product
Powering the advertising ecosystem with our identity and activation capabilities

Today, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising industry.

How marketers can adapt to life without Oracle

Oracle’s exit is driving a shift in advertising, paving the way for collaboration, interoperability, and connectivity.

Introducing Experian’s Offline Graph

Today, Experian is excited to introduce our Offline Graph as a standalone product that clients can license.

Introducing Experian’s Contextually-Indexed Audiences

Experian's Contextually-Indexed Audiences: Combining the precision of deterministic targeting with the flexibility of contextual targeting.

October 3, 2024 by Experian Marketing Services
Experian audiences are now available on FreeWheel

Experian Audiences are now accessible on FreeWheel so advertisers can create and activate high-impact and personalized ad campaigns.

October 2, 2024 by Experian Marketing Services
Announcing Experian’s Digital Graph and Marketing Attributes joint solution

Announcing Experian's latest joint solution: Digital Graph and Marketing Attributes. A better way to identify and reach consumers.