Marketing trends
The latest insights on the shifts shaping advertising, media, and technology—all in one place. From emerging consumer behaviors to innovations in data, identity, and targeting, we cover the trends that matter most to marketers and advertisers. Whether you’re navigating seasonal campaigns, planning next quarter’s strategy, or exploring the future of retail media and programmatic, stay informed here.
As a first-time attendee of Cannes Lions, learn what one marketer found when exploring all that AdTech's biggest festival has to offer.
Cannes Lions 2023 brought together top industry leaders to discuss the future of advertising and creativity. Discover Experian's top four key takeaways from advertising's biggest event of the year.
Make your summer travel advertising campaigns stand out. Here are five key audience categories to add to your summer travel advertising activation plan.
Learn about three eco-conscious audiences you can target for personalized campaigns this Earth Day to help promote brand loyalty.
Reach your shoppers with a back-to-school campaign tailored to their needs. Discover five audiences to include in your upcoming back-to-school campaign.
As the AdTech industry adjusts to the impacts of data deprecation and privacy regulations, learn how to optimize your marketing mix in a recession.
Super Users are a subset of customers who can have an influential impact on ROI. Find out how to target them for a successful marketing targeting strategy.
As browsers phase out support for third-party cookies, contextual advertising offers an innovative solution to reach your target audience.
Google is replacing User-Agents with Client Hints across their Chromium browsers. Learn what this change means and how it impacts OpenRTB in our Q&A.