Marketing trends
The latest insights on the shifts shaping advertising, media, and technology—all in one place. From emerging consumer behaviors to innovations in data, identity, and targeting, we cover the trends that matter most to marketers and advertisers. Whether you’re navigating seasonal campaigns, planning next quarter’s strategy, or exploring the future of retail media and programmatic, stay informed here.
Walled gardens produce the majority of digital advertising revenue and will continue to be a major marketing challenge.
Discover 2024 data collaboration strategies for better business intelligence. Learn to use data sharing, APIs, and secure frameworks.
Experian’s 2023 Holiday spending trends and insights report highlights three key holiday spending trends for the holiday season.
The cookieless future is here. This blog post explores the challenges and opportunities of cookieless advertising and offers our tips for how to get ahead.
Streaming TV advertising is a new frontier for targeting and performance measurement. Here's what marketers need to know about this growing channel.
The digital landscape is constantly changing. Learn four new marketing strategies for 2023 to make sure you have the right tools in your marketing toolbox.
Learn four ways you can segment your target back-to-school audience and connect with the right consumers this back-to-school season.
As a first-time attendee of Cannes Lions, learn what one marketer found when exploring all that AdTech's biggest festival has to offer.
Cannes Lions 2023 brought together top industry leaders to discuss the future of advertising and creativity. Discover Experian's top four key takeaways from advertising's biggest event of the year.