Marketing trends
The latest insights on the shifts shaping advertising, media, and technology—all in one place. From emerging consumer behaviors to innovations in data, identity, and targeting, we cover the trends that matter most to marketers and advertisers. Whether you’re navigating seasonal campaigns, planning next quarter’s strategy, or exploring the future of retail media and programmatic, stay informed here.
AI is working its way into all aspects of marketing. AI will soon be used to personalize ads for viewers while optimizing based on data.
Experian's Chief Product Officer, Kimberly Gilberti, shares her insights on the potential of advertising on connected TV (CTV).
Walled gardens produce the majority of digital advertising revenue and will continue to be a major marketing challenge.
Discover 2024 data collaboration strategies for better business intelligence. Learn to use data sharing, APIs, and secure frameworks.
Experian’s 2023 Holiday spending trends and insights report highlights three key holiday spending trends for the holiday season.
The cookieless future is here. This blog post explores the challenges and opportunities of cookieless advertising and offers our tips for how to get ahead.
Streaming TV advertising is a new frontier for targeting and performance measurement. Here's what marketers need to know about this growing channel.
The digital landscape is constantly changing. Learn four new marketing strategies for 2023 to make sure you have the right tools in your marketing toolbox.
Learn four ways you can segment your target back-to-school audience and connect with the right consumers this back-to-school season.