Marketing trends
The latest insights on the shifts shaping advertising, media, and technology—all in one place. From emerging consumer behaviors to innovations in data, identity, and targeting, we cover the trends that matter most to marketers and advertisers. Whether you’re navigating seasonal campaigns, planning next quarter’s strategy, or exploring the future of retail media and programmatic, stay informed here.
Discover Experian's 19 new holiday shopping audiences designed for you to reach the most relevant shoppers this holiday season.
Experian's 2024 Holiday spending trends and insights report covers consumer spending trends for the holiday season.
Learn what 2023 Black Friday data reveals about 2024 consumer trends. Discover key behaviors shaping 2024's holiday marketing strategy.
Discover Experian's top five takeaways from Cannes Lions 2024, the advertising industry's biggest event of the year.
Learn three crucial stages to optimize your retail media strategy to excel in the fastest-growing media channel.
From cookie deprecation to connected TV, explore the five themes we expect everyone to be talking about at Cannes Lions 2024.
Learn how early planning, digital channels, and data-driven activation are shaping 2024 back-to-school marketing strategies.
Discover how to reach your target audience in sports advertising by activating Experian syndicated audiences.
Connected TV (CTV) is transforming political ads for the 2024 elections and offers new engagement opportunities.