Marketing trends
The latest insights on the shifts shaping advertising, media, and technology—all in one place. From emerging consumer behaviors to innovations in data, identity, and targeting, we cover the trends that matter most to marketers and advertisers. Whether you’re navigating seasonal campaigns, planning next quarter’s strategy, or exploring the future of retail media and programmatic, stay informed here.
Learn three crucial stages to optimize your retail media strategy to excel in the fastest-growing media channel.
From cookie deprecation to connected TV, explore the five themes we expect everyone to be talking about at Cannes Lions 2024.
Learn how early planning, digital channels, and data-driven activation are shaping 2024 back-to-school marketing strategies.
Discover how to reach your target audience in sports advertising by activating Experian syndicated audiences.
Connected TV (CTV) is transforming political ads for the 2024 elections and offers new engagement opportunities.
Learn how Experian's 10 political personas can help you tailor your political digital marketing strategies for the upcoming election cycle.
Experian's guide to TV measurement trends in 2024 for advertisers and platforms.
We're excited to share a list of the 10 Experian syndicated audiences that were the most popular with advertisers in Q2 2023.
In this blog post, we cover six alternatives to third-party cookies that emphasize genuine connections and customer insight.