Marketing trends
The latest insights on the shifts shaping advertising, media, and technology—all in one place. From emerging consumer behaviors to innovations in data, identity, and targeting, we cover the trends that matter most to marketers and advertisers. Whether you’re navigating seasonal campaigns, planning next quarter’s strategy, or exploring the future of retail media and programmatic, stay informed here.
We interviewed experts from Audigent, Basis Technologies, CvE, ID5, MiQ and others on the future of addressability and personalization.
With insights from Paramount, discover how authenticated audiences and universal IDs transform CTV advertising with precise targeting and cross-device tracking.
Discover the top retail marketing challenges for 2024 and explore strategies to overcome them. Read more here.
The holiday season is almost here. Our recent survey of 1,000 U.S. consumers reveals 2024 holiday shopping trends for each generation.
We’ve mapped Oracle audiences to Experian audiences, helping you to switch your audience targeting with no impact to campaign performance.
Experian is excited to introduce our top 10 audiences for you to activate in Q4, as well as our new and seasonal audiences.
Experts from Comcast Advertising, Disney, Fox, Samsung Ads, Snowflake, and others share their tips on how to balance linear and CTV in 2024.
Discover how the AI revolution is reshaping commerce, enhancing customer experiences, and driving business growth.
Discover how retail media standardization can streamline your marketing efforts, enhance campaign efficiency, and drive better results.