Marketing trends
The latest insights on the shifts shaping advertising, media, and technology—all in one place. From emerging consumer behaviors to innovations in data, identity, and targeting, we cover the trends that matter most to marketers and advertisers. Whether you’re navigating seasonal campaigns, planning next quarter’s strategy, or exploring the future of retail media and programmatic, stay informed here.
Four advertising trends from CES 2025 - from AI and connected TV (CTV) to privacy-first and sustainable advertising solutions.
Discover data-driven strategies to win big with football audiences this postseason, such as sports enthusiasts, college fans, 21+ viewers, and more, using Experian’s 2,400+ syndicated audiences across top advertising platforms.
From the rise of curation to commerce media consolidation, explore the four themes we expect everyone to be talking about at CES 2025.
Our top 10 list is designed to assist agencies and media buyers with q1 audience targeting based on the top audiences activated in Q1 2024.
Commerce media has recently established itself as a significant player in the AdTech industry. What is it and why should you care?
We spoke with experts from Audigent, Choreograph, Goodway Group, MiQ, Snowflake about the future of data and identity.
Retail media networks are strong monetization drivers for retailers. Here are five steps for RMNs to consider when choosing the right partner.
The rise of the multi-ID landscape presents both challenges and opportunities. We stand as the trusted partner to navigate this complexity.
The "hedged garden" is gaining traction in AdTech as a promising new approach. Let's explore its details and potential impact.