Marketing trends
The latest insights on the shifts shaping advertising, media, and technology—all in one place. From emerging consumer behaviors to innovations in data, identity, and targeting, we cover the trends that matter most to marketers and advertisers. Whether you’re navigating seasonal campaigns, planning next quarter’s strategy, or exploring the future of retail media and programmatic, stay informed here.
At Cannes Lions 2025, industry leaders highlighted how privacy-first data practices, supply path optimization, and AI-powered tools are reshaping the advertising ecosystem.
Activate Experian’s syndicated audiences this holiday season. Reach shoppers, travelers and entertainers with 3,200+ accurate segments across 200+ platforms.
Holiday shopping in 2025 feels a lot like a complicated relationship. Here are three complicated truths you need to know.
Discover how marketers are using innovative approaches to identity to improve performance, deliver ROI, and cut through the noise.
Omnichannel marketing is no longer optional. Learn why focusing on consumers, and not channels, will drive better performance.
Discover five marketing strategies from Cannes Lions 2025 from industry leaders such as Ampersand, Comcast, Fox, and more.
Use data to win Black Friday and Cyber Monday 2025. With Experian data and identity, you can segment smarter, price better, and personalize promos to boost holiday sales.
Explore how contextual targeting can increase engagement, drive sales, and protect privacy.
After another week at Cannes Lions 2025, one thing is abundantly clear: our industry is done talking about possibilities — it’s ready to act.