Marketing trends
The latest insights on the shifts shaping advertising, media, and technology—all in one place. From emerging consumer behaviors to innovations in data, identity, and targeting, we cover the trends that matter most to marketers and advertisers. Whether you’re navigating seasonal campaigns, planning next quarter’s strategy, or exploring the future of retail media and programmatic, stay informed here.
Discover how marketers are using innovative approaches to identity to improve performance, deliver ROI, and cut through the noise.
Omnichannel marketing is no longer optional. Learn why focusing on consumers, and not channels, will drive better performance.
Discover five marketing strategies from Cannes Lions 2025 from industry leaders such as Ampersand, Comcast, Fox, and more.
Use data to win Black Friday and Cyber Monday 2025. With Experian data and identity, you can segment smarter, price better, and personalize promos to boost holiday sales.
Explore how contextual targeting can increase engagement, drive sales, and protect privacy.
After another week at Cannes Lions 2025, one thing is abundantly clear: our industry is done talking about possibilities — it’s ready to act.
Curation can no longer be considered a trend. Here's why curation is now a critical component of digital advertising strategies.
Discover how to use Experian Audiences to activate seasonal campaigns.
Get clarity on CTV advertising ahead of the 2025 Upfronts. Experts debunk myths and share how to drive smarter, more measurable CTV campaigns.