Marketing trends
The latest insights on the shifts shaping advertising, media, and technology—all in one place. From emerging consumer behaviors to innovations in data, identity, and targeting, we cover the trends that matter most to marketers and advertisers. Whether you’re navigating seasonal campaigns, planning next quarter’s strategy, or exploring the future of retail media and programmatic, stay informed here.
Learn how contextual targeting helps marketers reach relevant audiences without relying on cookies or personal data.
After another week at Cannes Lions 2025, one thing is abundantly clear: our industry is done talking about possibilities — it’s ready to act.
Curation can no longer be considered a trend. Here's why curation is now a critical component of digital advertising strategies.
Discover how to use Experian Audiences to activate seasonal campaigns.
Get clarity on CTV advertising ahead of the 2025 Upfronts. Experts debunk myths and share how to drive smarter, more measurable CTV campaigns.
Discover four overlooked back-to-school audience segments and how to reach them ahead of the 2025 shopping season.
Discover how brands can grow with Experian and Samsung Ads by reaching future-ready buyers—combining smart data with the reach of free, ad-supported streaming.
Learn how to spring clean your marketing in 2025, refresh strategies, refine segmentation, and activate across channels with Experian.
Retail media is surging, but identity gaps limit growth. See why a strong identity foundation is essential for targeting, reach, and measurement.