Marketing trends
The latest insights on the shifts shaping advertising, media, and technology—all in one place. From emerging consumer behaviors to innovations in data, identity, and targeting, we cover the trends that matter most to marketers and advertisers. Whether you’re navigating seasonal campaigns, planning next quarter’s strategy, or exploring the future of retail media and programmatic, stay informed here.
Discover four overlooked back-to-school audience segments and how to reach them ahead of the 2025 shopping season.
Discover how brands can grow with Experian and Samsung Ads by reaching future-ready buyers—combining smart data with the reach of free, ad-supported streaming.
Learn how to spring clean your marketing in 2025, refresh strategies, refine segmentation, and activate across channels with Experian.
Retail media networks (RMNs) are on the brink of a major shift. On-site monetization won't be the growth driver it once was. To remain competitive, RMNs must move beyond traditional, on-site placements and embrace a broader, more integrated approach to media activation.
Retail media is surging, but identity gaps limit growth. See why a strong identity foundation is essential for targeting, reach, and measurement.
At this year’s Shoptalk, one thing was clear: Retailers are no longer just competing on price or product, they’re competing on experience.
Just as our dinner plans are growing more ambitious, so are our data strategies. Today’s data marketplace operators are cooking up a complex menu of campaigns.
We spoke with industry leaders from Ampersand, AppsFlyer, Audigent, Comcast Advertising, Fox, ID5, and Snowflake to gather insights on how strategic collaboration can expand audience reach, improve targeting precision, and drive measurable advertising success.
We interviewed attendees at RampUp 2025 about AI, data collaboration, and more. Here’s what they had to say.