Marketing trends
The latest insights on the shifts shaping advertising, media, and technology—all in one place. From emerging consumer behaviors to innovations in data, identity, and targeting, we cover the trends that matter most to marketers and advertisers. Whether you’re navigating seasonal campaigns, planning next quarter’s strategy, or exploring the future of retail media and programmatic, stay informed here.
CES 2026 highlighted three priorities for marketers: data quality for AI, mainstream curation, and unified activation and measurement through identity.
The challenge facing marketers today is the fragmentation of signals across browsers, devices, apps and platforms. A resilient identity framework unifies these signals into a consistent, privacy-safe view of the consumer.
Learn how financial brands use Experian Audiences to reach the right consumers with relevant, privacy-compliant marketing.
See the digital marketing trends shaping 2026, from AI adoption to data privacy and connected TV advertising growth.
See what the latest 2026 consumer insights reveal about shopping habits, media use, and what marketers should do next.
Learn why context is key to making AI successful. Explore how Experian’s AI-driven technology interprets live bidstream data, device activity, content, and timing to optimize in the moment.
Discover how curated PMPs transform media buying with data-driven strategies for better targeting, higher engagement, and improved ROI.
Third-party data has moved from a fast-growth, loosely governed environment into one defined by trust, transparency, and compliance.
Learn how Experian defines “good data” in AI; balancing accuracy, consent, freshness, and scale to power human-centered marketing.