Marketing trends
The latest insights on the shifts shaping advertising, media, and technology—all in one place. From emerging consumer behaviors to innovations in data, identity, and targeting, we cover the trends that matter most to marketers and advertisers. Whether you’re navigating seasonal campaigns, planning next quarter’s strategy, or exploring the future of retail media and programmatic, stay informed here.
Third-party data has moved from a fast-growth, loosely governed environment into one defined by trust, transparency, and compliance.
Learn how Experian defines “good data” in AI; balancing accuracy, consent, freshness, and scale to power human-centered marketing.
Learn from leaders how brands use AI and structured data to understand audiences, respect privacy, and build trust.
See how pairing identity with AI helps marketers deliver precise, measurable performance in holiday advertising.
At Cannes Lions 2025, industry leaders highlighted how privacy-first data practices, supply path optimization, and AI-powered tools are reshaping the advertising ecosystem.
Activate Experian’s syndicated audiences this holiday season. Reach shoppers, travelers and entertainers with 3,200+ accurate segments across 200+ platforms.
Holiday shopping in 2025 feels a lot like a complicated relationship. Here are three complicated truths you need to know.
Discover how marketers are using innovative approaches to identity to improve performance, deliver ROI, and cut through the noise.
Omnichannel marketing is no longer optional. Learn why focusing on consumers, and not channels, will drive better performance.