Marketing trends
The latest insights on the shifts shaping advertising, media, and technology—all in one place. From emerging consumer behaviors to innovations in data, identity, and targeting, we cover the trends that matter most to marketers and advertisers. Whether you’re navigating seasonal campaigns, planning next quarter’s strategy, or exploring the future of retail media and programmatic, stay informed here.
Learn how Experian Audiences provide insights into financial motivations, helping marketers connect with consumers effectively.
Marketing in 2026 will hinge on connection between AI and data accuracy, commerce media and category expansion, and curation and programmatic efficiency. These shifts mark marketing’s “6–7 moment,” when once-fragmented parts finally snap together.
Discover the top 2026 consumer insights shaping data-driven marketing—from personalization and trust to identity and activation.
Learn why context is key to making AI successful. Explore how Experian’s AI-driven technology interprets live bidstream data, device activity, content, and timing to optimize in the moment.
Discover how curated PMPs transform media buying with data-driven strategies for better targeting, higher engagement, and improved ROI.
Third-party data has moved from a fast-growth, loosely governed environment into one defined by trust, transparency, and compliance.
Learn how Experian defines “good data” in AI; balancing accuracy, consent, freshness, and scale to power human-centered marketing.
Learn from leaders how brands use AI and structured data to understand audiences, respect privacy, and build trust.
See how pairing identity with AI helps marketers deliver precise, measurable performance in holiday advertising.