Marketing trends
The latest insights on the shifts shaping advertising, media, and technology—all in one place. From emerging consumer behaviors to innovations in data, identity, and targeting, we cover the trends that matter most to marketers and advertisers. Whether you’re navigating seasonal campaigns, planning next quarter’s strategy, or exploring the future of retail media and programmatic, stay informed here.
Connected TV (CTV) is transforming political ads for the 2024 elections and offers new engagement opportunities.
Learn how Experian's 10 political personas can help you tailor your political digital marketing strategies for the upcoming election cycle.
Experian's guide to TV measurement trends in 2024 for advertisers and platforms.
We're excited to share a list of the 10 Experian syndicated audiences that were the most popular with advertisers in Q2 2023.
Explore six alternatives to third-party cookies, including first-party data, clean rooms, and identity resolution.
Explore Experian's four takeaways from Shoptalk 2024, the premier event for retail and e-commerce professionals.
Learn what third-party cookie deprecation means for marketers and how to prepare your targeting and measurement strategy.
Explore five strategic audience categories to elevate your spring advertising campaigns with relevant Experian syndicated audiences.
Retail media network (RMN) advertising strategies based on benchmarks and trends seen with Walmart, Amazon, and more RMNs.