Marketing trends
The latest insights on the shifts shaping advertising, media, and technology—all in one place. From emerging consumer behaviors to innovations in data, identity, and targeting, we cover the trends that matter most to marketers and advertisers. Whether you’re navigating seasonal campaigns, planning next quarter’s strategy, or exploring the future of retail media and programmatic, stay informed here.
Learn how Experian's 10 political personas can help you tailor your political digital marketing strategies for the upcoming election cycle.
Experian's guide to TV measurement trends in 2024 for advertisers and platforms.
We're excited to share a list of the 10 Experian syndicated audiences that were the most popular with advertisers in Q2 2023.
In this blog post, we cover six alternatives to third-party cookies that emphasize genuine connections and customer insight.
Explore Experian's four takeaways from Shoptalk 2024, the premier event for retail and e-commerce professionals.
Learn how marketers can adapt to the end of third-party cookies with Experian’s privacy-first data and identity solutions.
Explore five strategic audience categories to elevate your spring advertising campaigns with relevant Experian syndicated audiences.
Retail media network (RMN) advertising strategies based on benchmarks and trends seen with Walmart, Amazon, and more RMNs.
Learn how Experian's 240 political audiences can help your political campaign marketing succeed in connecting with voters.