What’s the hubbub, Bub?

by Guest Contributor 3 min read September 16, 2010

Anyone keeping tabs on the legal scene would think data breaches are something new, given all of the legislation hitting the floor of Congress, when in reality they have been happening since businesses began saving data. The truth is the average consumer didn’t really think about it until they started to hear about data breaches and fraud trends when California blazed a trail with what is considered to be the “grandma” of data breach laws back in 2002. The California law (CA SB 1386) required entities to report data breaches if a California resident was a record in the breach that included personally identifiable information and met the state’s criteria for breach. One might say that law started it all: data breach reporting, the ability for watchdog tracking, and media coverage – before CA SB 1386 we only saw the tip of the iceberg.

There are currently four bills worth watching in Congress right now that could have some significant impact to data breach notification requirements:

  • Senate Bill 139, sponsored by California Sen. Diane Feinstein. The Data Breach Notification Act would cover any agency or business that uses or stores personal identifiable information and make it mandatory that if a breach occurred, the victims would be informed
  • Senate Bill 3579, the Carper-Bennett legislation, entitled the Data Security Act of 2010 applies to financial institutions, retailers and government agencies, and would require these entities to safeguard sensitive information, investigate security breaches and notify consumers when there is a substantial risk of identity theft or account fraud. This bill is aimed to protect consumers and businesses from identity theft and account fraud.
  • Senate Bill 3742, entitled The Data Security and Breach Notification Act of 2010, sponsored by Senators Mark Pryor and Jay Rockefeller would cross industries and requires special requirements for data brokers. It was referred this month to the Committee on Commerce, Science and Technology, which Rockefeller chairs.
  • Senate Bill 1490, entitled the Personal Data Privacy and Security Act, designates as fraud unauthorized access of personally identifiable information and allows the act to lead to racketeering charges. Sponsored by Senate Judiciary Committee Chairman, Patrick Leahy, it would also prohibit concealment of security breaches involved in fraud and prohibit the dismissal of a Chapter 7 bankruptcy case if the debtor is an identity-theft victim.

Many organizations already provide for data breach and the security of personally identifiable information as part of an Identity Theft Prevention Program or Red Flags Rule compliance. I’m happy to say that many rely on Experian tools (https://www.experian.com/data-breach/data-breach-resources.html) for data breach or Enterprise Risk Management solutions.

However, any of these bills could change the game for many businesses not already regulated by the Gramm-Leach-Bliley Act (GLB), the Fair Credit Reporting Act (FCRA) or Fair and Accurate Credit Transactions Act (FACTA). In fact, two of the bills would essentially subject data brokers to the same kinds of legislation that financial institutions have under FCRA. The reasoning behind it is that fraud trends continue to show risk levels are the same to the consumer, regardless of where the information is stored. The financial industry and credit bureau data have been regulated for years so, in a sense, I think it’s just “more of the same” unless you happen to be in an industry not regulated as stringently. Still… it’s worth keeping those “tabs” and RSS feeds alive.

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Responsible lending starts with better context For lenders, the path forward is practical and actionable. As lenders evaluate broader consumer behaviors, three priorities become increasingly important: Modernize data strategies Incorporate broader consumer signals alongside existing credit data to create a more holistic view of repayment behavior and financial stability. Engage consumers earlier Earlier intervention may help lenders better support consumers before financial challenges become more severe. Create pathways to financial access Smaller lending opportunities can help consumers establish stronger financial profiles and demonstrate positive repayment behaviors over time. The institutions that lead will be the ones that can combine strong risk practices with a broader understanding of consumer behavior. Whitepaper: Bridging the credit divide: income, risk and inclusion in consumer finance Building on the themes discussed in this Ask the Expert session, Dr. Dutra explores how demographic shifts, evolving borrower behaviors and broader consumer visibility are reshaping lending strategies and what they mean for lenders seeking to balance growth, risk management and financial inclusion. Download whitepaper Explore alternative data with Experian Experian can help lenders combine broader consumer insights with trusted credit data to strengthen decisioning, improve risk assessment and support more-informed lending strategies. With solutions spanning identity, cash flow and advanced analytics, lenders can gain a more complete view of consumer behavior and expand access to credit with greater confidence. Learn more Watch episode 1 About our experts Corliss Hill Senior Director, Belonging Business Partner, Experian Corliss Hill is a collaborative leader well-versed in working with executive stakeholders, crossfunctional teams, external partners and community organizations to design and deliver initiatives and programs that create sustainable impact. With over 25 years of extensive experience in multicultural marketing, communications, PR and inclusion and belonging initiatives, she is dedicated to advancing equitable access to financial. Her mission is to drive impactful marketing initiatives that foster meaningful change and address systemic barriers to inclusion and the communities they serve.Hill has been a part of the Experian family since 2021, and resides in Atlanta with her daughter who is a rising 11-year-old entrepreneur. 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