Now in its tenth year, Experian’s U.S. Identity and Fraud Report continues to uncover the shifting tides of fraud threats and how consumers and businesses are adapting. Our latest edition sheds light on a decade of change and unveils what remains consistent: trust is still the cornerstone of digital interactions.
This year’s report draws on insights from over 2,000 U.S. consumers and 200 businesses to explore how identity, fraud and trust are evolving in a world increasingly shaped by generative artificial intelligence (GenAI) and other emerging technologies.
Highlights:
Over a third of companies are using AI, including generative AI, to combat fraud.
72% of business leaders anticipate AI-generated fraud and deepfakes as major challenges by 2026.
Nearly 60% of companies report rising fraud losses, with identity theft and payment fraud as top concerns.
Digital anxiety persists with 57% of consumers worried about doing things online.
Ready to go deeper? Explore the full findings and discover how your organization can lead with confidence in an evolving fraud landscape.
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