Day Two from the Experian Vision2013 Conference

Published: May 8, 2013 by Guest Contributor

By: Lloyd Parker

James W. Paulsen, Ph.D., Chief Investment Strategist at Wells Capital Management kicked off day two at the Experian Vision 2013 Conference with an upbeat economic outlook for 2013 and what it means longer term, for the next generation. Paulsen is nationally recognized for his views on the economy and publishes his own commentary assessing economic and market trends through his newsletter, Economic and Market Perspective. Today he demonstrated to conference attendees how the United States is in a “gear” year and that the “new normal” has been going on for the past 25 years.  His optimism predicts that for the next 10 years we’ll see an estimated 3% GDP growth.  As mentioned by some on Twitter, “he makes statistics fun.”

The morning was followed by more insightful breakout sessions and the launch of a new session format called, “Viewpoints” – fast paced, quick-hitting sessions that highlight new innovations, forward-thinking solutions and product demonstrations designed to satisfy the attendee’s desire to learn more.

Networking activities filled the afternoon, and at the time of post the winners of the golf tournament had not yet been announced.

Other highlights from the day

Viewpoint: The art of portfolio analysis

Maintaining a strong commercial portfolio starts with knowledge. In this session, new concepts are introduced and old concepts were questioned as we shared validated intelligence on which commercial triggers are best suited for effective portfolio management.

Viewpoint: A 900% return on small-business marketing

Here proven approaches were reviewed for targeting existing small-business customers and prospects for deposits and loans using available firmographic data, business credit scores and response models.

Viewpoint: Transaction data signals – challenges and opportunities

Experian’s R&D Data Lab shared team insights into how underutilized transaction data might be leveraged as well as how to overcome some of the technical and business challenges that arise.

Viewpoint: Find time and money in your credit authorization process

Attendees learned how to improve decision making and productivity by bringing together multiple sources of credit authorization information in Baker Hill Advisor®.

Viewpoint: Commercial fraud – An ounce of prevention is worth a pound of cure

Protecting personal identities is commonplace for most businesses. Commercial fraud may not be a primary concern, but one “rare” occurrence could mean a big loss to profits and reputation.  Attendees learned how BizID can prevent fraud in business portfolios and help ensure that appropriate preventive measures are taken.

Viewpoint: SaaS for intelligent customer decisioning – separating the hype from the reality

A stroll down memory lane highlighted the hype and reality of technology over the last several decades and looked at the realities we face that make this space so difficult to predict.  Attendees looked at criteria to help them decipher what’s working, what they can do about it and the critical points to focus on when looking at SaaS solutions.

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