Clicks and Cascades - Optimizing the return on investment from social sharing
‘Like’, “Tweet’ and other sharing buttons (also known as ‘social plugins’) are becoming increasingly prevalent across the web. Whether these appear next to products on ecommerce websites; beneath news stories, or within marketing emails, consumers can amplify a brand’s message and reach with a single click.
Most measurement tools fail to provide insight into the value driven by the cascade of activity a share generates. To address this, Alchemy Social's platform enables brands to attribute revenue (or any other type of website activity) back to the content that was shared and the person who shared it. This white paper explores some of the ways that brands can leverage this new insight to drive a greater return from social media strategies.