Simmons® National Consumer Studies
Our National Consumer Studies supply leading advertisers, agencies and media companies with the most timely, single-source consumer research insights available. We survey over 30,000 consumers annually, continuously measuring and updating consumer attitudes, product and brand preferences, media consumption habits and demographic and lifestyle characteristics.
Bring consumer targets to life with vivid and complete profiles, including lifestyles, attitudes, brand preferences and media use.
Improve your Hispanic marketing efforts by providing unique insights and vivid profiles of Hispanic consumers including lifestyles, attitudes, brand preferences, media use and more.
Assess advertising performance and detect shifts in consumer trends in a single-source solution.
Gain actionable insights into the behaviors, attitudes and brand preferences of America's youth through a comprehensive, continuously-fielded survey of approximately 4,200 kids and teenagers.
Discover the only syndicated, national LGBT research survey that measures the lesbian, gay, bisexual, transgender (LGBT) population.
Understand consumer engagement with nearly 800 different magazines, TV programs/networks and Websites.
Discover how consumers use new and emerging media platforms, including mobile phones, social networking, instant messaging, blogs, gaming, social tagging/bookmarking, online video/audio and dozens of other media channels.
Link the deep consumer insights within the Simmons National Consumer Study with the Nielsen Television Index.
Better understand your consumer targets with various segmentation systems based on attitudes, preferences and behaviors.