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Simmons® National Consumer Study
Delivering the mindset of the American consumer
The Simmons National Consumer Study brings consumer targets to life with vivid and complete profiles, including lifestyles, attitudes, brand preferences and media use. The high quality, nationally representative study is the result of a comprehensive, continuously fielded survey of approximately 25,000 U.S. adults, including both English and Spanish speakers.
The study, released quarterly, simplifies and enhances consumer and media research reporting on over 60,000 data elements, including:
- All major media usage, including traditional and emerging digital platforms
- Over 1,000 distinct media properties
- More than 500 product categories and over 8,000 brands
- Over 600 consumer attitudes and opinions
- In-depth demographic and lifestyle characteristics
The Simmons National Consumer Study utilizes a patented*, multi-frame sample design and is accredited by the Media Rating Council.
*U.S. Patent No. 7,246,035
Learn More about Improving Media Research
Request More Information and View Product Sheet
To learn more about how Simmons can help you improve you improve consumer targeting and media research efforts, please complete the following form and click "Get More Information" at the bottom. If you would like to talk to a representative immediately, please call us at 1 866 256 4468.