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Latest Research
- PoliticalPersonas voter segmentation report
- Mobile Metering Pilot Study
- 2011 Social Media Report
- 2011 Mobile Consumer Report
- 2011 Discretionary Spend Report
- Brand Building in the BRICs
- 2010 U.S. Household Consumer Trend and Benchmark Report
- 2010 Year In Review
- 2010 New Years Resolutions Report
- 2010 Latino Cultural Identity Consumer Report
- 2010 Technology Adoption Consumer Report
- Read all of our White Papers and Reports
Articles & Press Releases
- Experian Simmons announces new cross-platform media planning service with integrated digital- and mobile-media panel
- Experian Simmons completes extensive mobile metering test
- Experian Simmons And The Latinum Network Connect Top Fortune 500 Advertisers With Hispanic Audiences
- Experian Simmons y Latinum Network conectan a las principales marcas anunciantes de la lista Fortune 500 con las audiencias hispanas
- Slightly More People Moving to Better Jobs
- The Reign of Right Wing TV
- Experian Marketing Services welcomes Paul Cannon to the Account Management team at Experian Simmons
SimmonsSM National Consumer Study
Bring consumer targets to life with vivid and complete profiles including lifestyles, attitudes, purchase behaviors and media use.
Fortune 500 companies, major advertising agencies and media companies rely on the Experian® SimmonsSM National Consumer Study for access to:
- A deep reservoir of more than 60,000 data variables to analyze
- Usage behavior for all major media, more than 500 product categories and more than 8,000 brands and products
- In-depth demographics, consumer behavior such as more than 600 psychographics, lifestyles, attitudes and opinions
- A patented*, multiframe sample design
- Continuous measurement and quarterly delivery of results from more than 25,000 adults surveyed annually
- Results projected to the U.S. adult population
- Media Rating Council-accredited survey
*U.S. Patent No. 7,246,035
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