SimmonsSM National Consumer Study

Bring consumer targets to life with vivid and complete profiles including lifestyles, attitudes, purchase behaviors and media use.

Fortune 500 companies, major advertising agencies and media companies rely on the Experian® SimmonsSM National Consumer Study for access to:

  • A deep reservoir of more than 60,000 data variables to analyze
  • Usage behavior for all major media, more than 500 product categories and more than 8,000 brands and products
  • In-depth demographics, consumer behavior such as more than 600 psychographics, lifestyles, attitudes and opinions
  • A patented*, multiframe sample design
  • Continuous measurement and quarterly delivery of results from more than 25,000 adults surveyed annually
  • Results projected to the U.S. adult population
  • Media Rating Council-accredited survey

*U.S. Patent No. 7,246,035

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