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Z-24(r) Catalog Database
The Z-24® Catalog Database is designed specifically for catalog marketers. Built from hundreds of participating catalogs, it includes millions of direct mail responsive households. When you participate in our Z-24 Catalog Database, you gain resources to accomplish your major marketing objectives: acquisition, customer retention, list revenue and market insight.

Acquire new customers

Reach highly responsive prospects in the Z-24 Catalog Database. Utilize a variety of modeling options, product affinity and targeted RFM (recency, frequency, monetary) information to target prospects who will take an interest in your offer. Experian's demographic and geographic selects allow you to further target your audience.

Maximize customer relationships

Use recent purchase activity to reactivate dormant customers. Optimize inquiries and multichannel buyers to identify good prospects for conversion and cross-promotion. Convert inquirers to buyers. Append Z-24 mail order attributes to your customer file for more effective housefile segmentation and modeling.

Increase list rental revenue as a participant

Enhance your list rental file with Z-24 mail order attributes. Mailers realize higher response rates through more effective targeting and you benefit from increased rental activity. Earn royalties through our Z-24 Prospect Plus program. Opt in to share select customer information with other marketers for non-competing offers.

Gain market insight

Z-24 Catalog Database reports give you insight into your customers' significant demographic, geographic and lifestyle characteristics; your market penetration; how your buyers compare to the overall Z-24 marketplace and more.

Features

Easy to join

Z-24 Catalog Database participants provide a copy of their housefile and sequential updates

We're experts at building and managing large databases and handling confidential customer information with propriety.

Take advantage of CircBase® prospecting

Select top prospects from Experian's CircBase Publisher Database

Compiled from hundreds of publications with millions of active subscribers, choose prospects based on lifestyle and readership interest.

Gain postal discounts

Add-an-Address program

Allows Z-24 participants to fulfill quantity requirements for postal discounts by adding highly responsive mail order buyers to their mailing.

For more information on this product, please contact us at 224 698 8349.


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For more information, please contact us at 224 698 8349.