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Channel Match
Link the results from multiple promotional channels to reveal your real ROI.

Channel MatchSM links your catalog circulation to recent Internet buyers, or buyers who have purchased as a result of telemarketing, email campaigns or other promotions, to identify relationships between your marketing channels. Learn how to best leverage your multichannel marketing to make the most impact on buying decisions.

Understand your shoppers' buying habits

When you understand when and where your customers purchase, you can communicate with them through the channel they prefer. Effectively target promotions based on your customers' favored order channel, and increase response and customer satisfaction.

Drive Internet purchases

Use catalogs as a promotional vehicle to grow your Internet sales and encourage online customers to continue buying through your Web site. When customers choose your most cost-effective order channel, you can reduce direct marketing, customer service and order fulfillment costs.

Strategically plan your follow-up promotions

Discern the time it takes from the in-home catalog delivery date to the date of the average consumer's Internet or telephone purchase. Plan promotions for maximum impact based on historical consumer response.

Features

Link results of multiple promotional channels

Easy to implement

Clear and actionable results are delivered quickly, without integrating applets, servlets or other technology into your infrastructure

Customized, concise reports

Know when they buy

Reports show the number of Internet orders that match mail circulation and illustrate time of Internet orders vs. catalog mailings

Know how they buy

Identify Internet buyers who did and did not receive a catalog, and catalog circulation that did not purchase via the Internet

Know who's buying

Demographics provide insight into the differences between your Internet buyers and traditional catalog buyers - so you can improve your targeting

For more information about this product, please call us at 888 246 2804.


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For more information, please contact us at 888 246 2804.
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