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Self-reported interest, lifestyle, behavioral and product usage data.

With coverage on more than 30 million households - and up to 1 million updates each month - BehaviorBank^® is one of the nation's largest repositories of consumer-supplied behavioral information, delivering responsive and highly qualified prospects.

Acquire new customers

Identify consumers whose lifestyles make them inclined to purchase your products. Use behavior and lifestyle choices to find the most appropriate and profitable customer segments, and increase the effectiveness of your targeted marketing.

Get fresh data from diverse sources

We acquire BehaviorBank data through surveys that are distributed nationally through magazine inserts, co-ops, inserts in mail-order packages, direct response Web sites and email, as well as product registration cards found in durable goods packaging. BehaviorBank data is available for list selection and enhancement as well as your modeling and statistical applications.

Reach consumers experiencing important life events

Individuals self-report life stage events such as moving and purchasing a new home in the hopes of receiving offers and promotions that meet their specific needs and changing lifestyle. Reach consumers with appropriate offers when they are likely to be most responsive.