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Cross-channel marketing

The world’s top marketers talk about cross-channel marketing

Experian Marketing Services works day-to-day with the world’s leading brands and most innovative marketers. We asked them some thought-provoking questions about cross-channel marketing. Here’s what they had to say:

Is email the connector for cross-channel marketing?

La Sur Table

Kevin Ertell
VP of eCommerce
Sur La Table

Why is cross-channel marketing an imperative for today’s marketers?

Provide Commerce

Dan LeBlanc
Sr. Director Customer Intelligence
Provide Commerce

What will happen if marketers don’t optimize across channels?

Electronic Arts

Ali Kennedy Jones
Director, Pogo Brands & Direct Engagement Marketing
Pogo/Electronic Arts

What must multi-channel retailers do to become truly customer-centric?

LIDS Sports Group

David Seifert
Vice President Ecommerce
LIDS Sports Group

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