Traditional marketing does not touch every consumer and brands need to be visible
where people are. With huge user bases, social networks have a scale and reach that
cannot be ignored and social media advertising can reach large numbers of people at
a lower cost than traditional channels.
With social advertising evolving at pace, this can be a daunting prospect for brands.The
Experian social media team is dedicated to crafting a well-integrated, and ultimately
profitable, social media advertising strategy for each and every one of our clients, large
We are here to help our clients:
navigate the complex world of social media marketing;
identify and target their most profitable customers at every point in the acquisition
utilize existing CRM databases to extend reach beyond the social channel.
Through our proprietary platform, Alchemy Social, we are able to offer a range
of flexible solutions that are designed to benefit a wide variety of clients, whatever
their social media goals.
Whether looking to scale efficiently whilst driving ROI or gain access to expert
advice on how to get the best out of a new channel, we can help you to achieve your
Industry leading expertise, access to exclusive
data and cutting edge technology all combine to provide our clients with benefits
Social acquisition costs 38% below the industry benchmark
A 55% drop in CPA targets
Social direct response costs 25% less than those generated through search
Alchemy Social Ad Manager
Social Facebook Ad Manager is a technology platform, which empowers advertisers
to create and deliver scalable social media advertising campaigns through a dynamic
and intuitive interface.
We manage all aspects of advertising on Facebook, including the provision of a
full suite of tools to handle retargeting efforts. We also support clients with the
expert training and advice necessary to maximise their ability to reach potential
Ultimately, our focus is always on delivering scalable, effective digital campaigns
that drive results for clients.