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The 2011 Digital Marketer: Benchmark and Trend Report
Discover which digital activities will move marketing forward in 2011.
Experian Marketing Services' annual Digital Marketer report contains trend information, predictive benchmark data, and analytical insight necessary for business leaders to maximize digital marketing opportunities and return on investment.
Covering all key marketing channels, including email, addressable advertising, mobile, search, online communities and social media, the report contains insightful data points including:
- Emails sent to the Hispanic market have an average of 43 percent higher click rates when compared to current “All Industry” benchmarks
- For Valentine's Day, Mother's Day and New Year's Day holidays, total clicks tend to peak on the date, as well as one week after the actual holiday.
- Eighty-nine percent of the U.S. businesses suspect that their customer and prospect data might be inaccurate in some way.
Twenty-eight percent of consumers perform shopping activities from their mobile phones while in brick-and-mortar retail stores