The 2010 Social Networking Report

The 2010 Social Networking Report provides the hard data behind the rapid growth of social media. This report covers key trends in this emerging medium, that will help marketers better understands how consumers are interacting with social media.

Key Findings include:

  • Social Media Usage among 50+ adults has increased to 41%, up from 7% only 2 years ago.
  • 2/3 of Social Media Sites visitors have liked a company, product or band.
  • Heavy users of social networking sites are primarily concentrated in the Northwest and markets that are heavily influenced by major colleges or universities.

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