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Download the 2010 Birthday report: Benchmark and data analysis for email marketers
The birthday and anniversary report:
Benchmark data and analysis for email marketers
Transaction rates are five times higher for birthday and anniversary emails than they are for bulk campaigns. By making a personal connection with a target audience through precise and meaningful communications, such as sending emails acknowledging birthdays or anniversaries, marketers can build brand loyalty, deepen customer engagement and increase sales.
This white paper reveals main takeaways from Experian Marketing Services' analysis and provides proven tactics for applying this research into email marketing campaigns for more precise targeting, stronger customer relationships and increased return on investment (ROI).