Enhanced strategies for Invitation-to-Apply offers
Target profitable prospects with precision
In today’s market, accurate identification of the most profitable prospects
for your marketing offer is critical. ConsumerView℠ Profitability Score helps
identify households likely to pay their debts and ranks households, allowing marketers
to target the best prospects based on:
Likelihood to perform as prescribed
The ConsumerView Profitability Score combines a robust scoring model that offers
high levels of refinement for selecting top profitability prospects with the best
consumer database, ConsumerView, to deliver greater precision in predicting, identifying
and targeting prospects at the household level.
The ConsumerView Profitability Score offers 13 levels with three high-profitability
levels. This provides clients with additional precision in selecting the best
prospects that will respond and comply with the terms of their Invitation- to- Apply
lending, credit or continuity program offers. Download
the ConsumerView Profitability Score Product Sheet.
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