Experian Marketing Services recognizes the importance of partnerships as a way to provide additional value to our clients.

Our philosophy is to provide our clients with services that compliment their marketing initiatives and enable us to add value to our relationship through our trusted network of partners. For more information on becoming an Experian Marketing Services partner, please fill out the form below

Read more about our preferred partnerships below:

Adobe Omniture

The Adobe Digital Marketing Suite, powered by Omniture®, offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, e-mail, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.


AgilOne is a cloud-based predictive marketing intelligence platform. It is used by brands including Rebecca Minkoff, Donald J. Pliner, The Body Shop, Shazam, Sports Authority, Moosejaw,, and many others. AgilOne helps marketers connect with the individual in every customer. AgilOne prescribes exactly the right marketing offer, makes each relationship more profitable, and simplifies the science of marketing. Based on a data science approach, AgilOne makes big customer data clean and smart. Then, AgilOne recommends which immediate actions will increase revenue.


Alteryx provides indispensable analytic solutions for enterprise and SMB companies making critical decisions about how to expand and grow. Our product, Alteryx Strategic Analytics, is a desktop-to-cloud Agile BI and analytics solution designed for data artisans and business leaders that brings together the market knowledge, location insight, and business intelligence today's organizations require. For more than a decade, Alteryx has enabled strategic planning executives to identify and seize market opportunities, outsmart their competitors, and drive more revenue.

AT&T AdWorks

AT&T AdWorks is a digital media group within AT&T. Utilizing the inherent strengths of the world's largest telecommunications company and its superior data advantage, AT&T AdWorks connects advertisers with their audiences across online, mobile and TV platforms. Our proprietary, aggregate data and ad offering give us the ability to help advertisers effectively tap into billions of available ad impressions and use advanced optimization technology to increase ad effectiveness.


Baynote provides personalization and digital marketing optimization solutions that power the adaptive web, an emerging standard in customer experience that is always personal, relevant and convenient. By observing engagement patterns among like-minded individuals to understand user intent, the Baynote Adaptive Web Suite™ automatically optimizes and adapts the online experience, leading to increased conversions, revenue and loyalty. Baynote’s customers include: AT&T, CA, Dell, Expedia, Intuit, Fox, Urban Outfitters and VEVO. The company is based in San Jose, Calif. with additional offices in the U.K. and Germany.


Bazaarvoice helps all types of businesses capture, display, share, and analyze customer conversations online. Our combination of technology and personalized services help brands build online communities that drive measureable business goals. We make it easy for consumers to share opinions, knowledge, and experiences with brands, which can ultimately lead to business transformation. Founded in 2005, Bazaarvoice serves hundreds of the world’s top brands.


Since 1994, Buxton has been the industry leader in customer analytics for the retail industry. Its focus now includes healthcare organizations, consumer packaged goods manufacturers and city governments. Buxton draws from its individual- and household-level data to determine lifestyles and buying habits to clearly identify an organization’s best customers and find more like them anywhere in the U.S.


Delivering personalized customer experiences for the world’s most popular retailers and brands, Certona is the leader for real-time omnichannel personalization. Trusted by more than 500 top ecommerce sites, Certona’s cloud-based Personalized Experience Management™ platform increases engagement and conversions by leveraging one-to-one behavioral profiling, Big Data insights, and predictive analytics to serve up individualized content, promotional offers and product recommendations across all customer touchpoints. Certona has been selected Top Personalization Provider for the IR Top 500 for the last 7 consecutive years.

As a preferred partner, Certona has developed a streamlined integration that allows campaigns from Certona Experience Manager to be deployed by Experian Marketing Services


Coremetrics®, an IBM Company, a leading provider of web analytics and marketing optimization solutions, helps businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 2,100 online brands globally use Coremetrics Software as a Service (SaaS) to optimize their online marketing. Coremetrics integrated marketing optimization solutions include real-time personalized recommendations, email targeting, display ad targeting across leading ad networks, and search engine bid management. The company’s solutions are delivered on the only online analytics platform designed to anticipate the needs of every customer, automate marketing decisions in real time, and syndicate information across all customer channels.


CQuotient offers retailers breakthrough technology for personalized retail marketing. By capturing data from every customer touchpoint, mining behavioral signals using advanced predictive algorithms and overlaying deep retail domain knowledge, CQuotient enables marketers to drive substantial incremental revenue via highly relevant, individualized communications across all retail channels. Email is often the most productive 1 to 1 channel, and CQuotient leverages your existing email processes, your existing creative assets, your existing marketing programs, and your existing resources to achieve the desired results.


DIRECTV (NASDAQ: DTV) is one of the world's leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to 32 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 19.9 million customers access to more than 170 HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET™, Emmy- award winning technology and higher customer satisfaction than the leading cable companies for 11 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 12 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent interest in Game Show Network.

Environics Analytics

Environics Analytics is the premier marketing and analytical services company in Canada. Specializing in segmentation, site modelling and custom analytics, the Toronto-based company provides data-driven market insights to help clients find and keep their customers. It has the most experienced team of micromarketing experts in Canada, and is a member of the Environics group, a unique alliance of companies dedicated to providing intelligent research, analytics and communications.

Fluent, Inc.

Fluent is the industry leader in digital customer acquisition. The company’s proprietary ad serving technology and extensive digital media network enable marketers to acquire their best customers, with precision, at a massive scale. Leveraging compelling promotional content, 1st-party data, and real-time survey interaction with consumers, Fluent has helped more than 500 leading brands and direct marketers acquire millions of customers since its inception. The company is privately held and based in New York City.

Kantar Media

Kantar Media provides strategic advice and competitive intelligence to the world’s leading brands, publishers, agencies and industry bodies, helping them navigate and succeed in a rapidly evolving media industry. This includes analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and, evaluating consumers’ reactions in earned media. Kantar Media provides clients with a broad range of insights from audience research, competitive intelligence, vital consumer behaviour and digital insights, to marketing effectiveness and online influence. Its experts currently work with 22,000 companies tracking 3 million brands in 50 countries. Kantar Media is a unit of Kantar, the consumer insight arm of WPP, the world’s largest communications services group.


Kickdynamic is the leading email marketing personalization platform. With Kickdynamic email content now adapts in real-time based on location, timing, device, weather, social, stock levels, travel destination and much more. Email is now personalized to each customer on every device no matter when and how many times they read email, providing a high value, seamless experience to the customer, increasing engagement and lifetime value.

KSL Media

Founded in 1981, KSL Media is one of the first independent media services companies in America and specializes in helping entrepreneurial companies and challenger brands to acquire and retain their best customers. With offices in New York, Los Angeles, and Las Vegas, KSL manages media investments across numerous business categories for clients that include Bacardi, Toshiba, UGG Australia, Guitar Center, Friendly’s, Oris Watches, ConocoPhillips, Anna’s Linens, Curacao Tourism Board, Sizzler, City National Bank and Mercury Insurance.


Press send with confidence! Agencies, designers, and marketing teams worldwide use Litmus’ email creation, preview, and analytics solutions to test, target, and optimize their campaigns. Build the perfect email with stored templates and snippets; see how your email looks in every webmail, desktop, and mobile inbox; identify mobile openers, prints, forwards, and geolocation; verify link and image functionality; and save valuable time troubleshooting campaigns.

RealTime Email

Liveclicker delivers rich customer experiences for leading brands across email and the web. Its RealTime Email solution brings static emails to life with content updated dynamically at the moment of open.

Movable Ink

Movable Ink pioneered the application of contextual marketing to email. Movable Ink clients deliver real-time, dynamic content that changes according to the context of each customer. More than 250 brands including The Wall Street Journal, eBay, and Finish Line use Movable Ink to Market in the Moment and drive ROI.


Offerpop is an engagement marketing software-as-a-service platform transforming how global brands engage and convert today’s mobile and social consumers. Leading enterprises and agencies use Offerpop’s integrated platform to power engagement experiences across marketing channels, manage user-generated content everywhere, and improve marketing activation with rich consumer profiles harnessing behavioral and affinity data. The company is headquartered in New York City, with offices in London, San Francisco and Portland.

Offerpop and Experian Marketing Services help marketers optimize their marketing strategies with rich social data and user generated content to deliver highly targeted messages that improve business performance. Marketers can integrate social, email and mobile for enhanced performance, harness UGC, leverage omni-channel marketing, increase email databases and acquire consumer insights.


MyBuys provides coordinated personalization solutions for display ads, email, websites and mobile devices to retailers, brands and agencies. We automate and deliver billions of targeted offers each day using our Active Shopper Database comprised of the behaviors and purchase intent of 250 million consumers. MyBuys has been named the top provider of personalization solutions to the IR500 six years running, and through its merger with Magnetic, the united company will enable marketers to connect with people by creating a single, comprehensive view of their purchase journey across devices, channels, and buying stages.

MyBuys and Experian have partnered to empower marketers to move beyond simple product recommendations in existing emails. MyBuys Alerts, deployed through Experian, act as an email-based personal shopper, proactively notifying individuals of offers and recommendations selected just for them. Experian clients who use MyBuys see higher open, click-through, and conversion rates.


Founded in 2003, Opt-Intelligence is the most advanced online advertising exchange dedicated to the user opt-in experience. Opt-Intelligence creates engagement ad units that support email list growth for the world's leading marketers and thousands of small businesses. With its advanced, real-time ad-targeting and automated optimization capabilities, Opt-Intelligence provides programmatic excellence for subscriber acquisition powered by world-class data. Opt-Intelligence offers the smartest, most reliable way to make conscious connections with consumers.

Experian customers can now leverage our automated solution for subscriber list growth.  Show your sign up ad on partner desktop and mobile properties to your target audience, and only pay for new subscribers.  Email marketing is an important part of any marketing strategy, and Opt-Intelligence has created a way for our clients to easily accomplish their list growth goals.

Pageflex logo

Pageflex provides the most comprehensive range of solutions for printing and marketing automation available from any vendor- no matter what size business you have or market you serve.


Persado software generates the most persuasive language for communications designed to drive action, eliminating the guesswork of copywriting. We call this Persuasion Automation. Marketers can double campaign response rates using Persado to generate optimally persuasive language for emails, landing pages, text messages, social posts, Facebook ads, app notifications and the like. Persado uses math and science to discover the emotions most likely to drive a response from your customers.

Return Path

As a global solutions data provider, Return Path helps the world’s leading companies promote and protect their brands. Together with Experian Marketing Services, we help digital marketers and security professionals protect their enterprise and their customer from email fraud, spoofing, and phishing, prevent blacklisting, fix inbox placement, increase revenue from email, and compare inbox engagement to their competitors.


Headquartered in San Francisco, RichRelevance is the global leader in omnichannel personalization and is used by more than 200 multinational companies—including Office Depot, Costco, Marks & Spencer and Galeries Lafayette—to deliver the most relevant and innovative customer experiences across web, mobile and in store.


SimpleFeed enables Experian Clients to deliver the most timely and relevant content while reducing errors, cycle times, and cost. National Brands also use SimpleFeed to market through their distribution partners' web and social sites by pushing their content to the point of sale.

Smarter HQ

SmarterHQ is a customer intelligence driven cross-channel marketing platform which enables retailers to leverage customer insights and experiences to create and execute the industry's most profitable cross channel marketing programs. SmarterHQ is able to reveal unique strategic and tactical marketing opportunities at all stages of the customer lifecycle by uniting and modeling in-store, mobile, desktop, in-app, and countless other sources of customer data to provide business critical insights such as future purchase probability, attrition risk, and shopper engagement. SmarterHQ's vendor-unifying, cross-channel marketing capability substantially bolsters the value of existing vendor relationships by enabling them to work together intelligently; sending incredibly relevant communication through most cost effective path possible.

Experian Marketing Services clients are using SmarterHQ to reinvent their approach to automated emails, all while simplifying the execution. Our direct integration with Experian Marketing Services creates a seamless & quick path to new revenue by enabling: 

  • Access to actionable data in real time 
  • Simplified execution of intelligent triggered campaigns 
  • Tangible improvement in key email rates & revenue per send

Touch Commerce

TouchCommerce is the leading provider of pay-for-performance conversion optimization services. In addition to licensing software, TouchCommerce offers fully managed online conversion optimization solutions available on one platform to target, interact, and convert online traffic by utilizing the right technology at the right time to deliver the greatest online customer service. By combining leading technology and real-time predictive analytics, TouchCommerce drives traffic and assists customers to increases website conversions, average order value, customer satisfaction, and call center deflection, all while reducing abandonment. Founded in 1999, TouchCommerce assist companies who are leaders in telecommunications, retail, travel, media, and financial services across the globe.


Turn delivers real-time insights that transform the way marketers and agencies make decisions. Their cloud applications and Internet-scale architecture work together to empower marketers with the confidence at the moment of decision to: create the most complete picture of customers and prospects, execute cross-channel advertising with precision, and connect with a global ecosystem of best-of-breed solutions. The Turn cloud platform is revolutionizing the way cross-channel advertising campaigns are designed, executed, and optimized. Turn is headquartered in Silicon Valley and has offices worldwide.


Waterfall is the leading SMS/MMS Marketing provider. We help brands, agencies and technology companies connect with their customers through targeted mobile messaging. From simple notifications to compelling marketing campaigns, our intuitive platform enables both novices and technology enthusiasts to create and send content that inspires action and delivers results. Founded in 2005, Waterfall is headquartered in San Francisco, with offices in Austin and Boston and serves over 150 enterprise companies.

Experian Marketing Services Partner Application

Our approach is to select alliance partners based on industry focus and market expertise that expands our service to new and existing markets.

Apply to be an Experian Marketing Services partner by filling out the form below.

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