Experian Marketing Services recognizes the importance of partnerships as a way to provide additional value to our clients.
Our philosophy is to provide our clients with services that compliment their marketing initiatives and enable us to add value to our relationship through our trusted network of partners. For more information on becoming an Experian Marketing Services partner, please fill out the form below
Read more about our preferrered partnerships below:
Adobe Digital Marketing Suite
The Adobe Digital Marketing Suite, powered by Omniture®, offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, e-mail, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.
Alteryx provides indispensable analytic solutions for enterprise and SMB companies making critical decisions about how to expand and grow. Our product, Alteryx Strategic Analytics, is a desktop-to-cloud Agile BI and analytics solution designed for data artisans and business leaders that brings together the market knowledge, location insight, and business intelligence today's organizations require. For more than a decade, Alteryx has enabled strategic planning executives to identify and seize market opportunities, outsmart their competitors, and drive more revenue.
AT&T AdWorks is a digital media group within AT&T. Utilizing the inherent strengths of the world's largest telecommunications company and its superior data advantage, AT&T AdWorks connects advertisers with their audiences across online, mobile and TV platforms. Our proprietary, aggregate data and ad offering give us the ability to help advertisers effectively tap into billions of available ad impressions and use advanced optimization technology to increase ad effectiveness. For more information, please visit adworks.att.com.
Baynote provides personalization and digital marketing optimization solutions that power the adaptive web, an emerging standard in customer experience that is always personal, relevant and convenient. By observing engagement patterns among like-minded individuals to understand user intent, the Baynote Adaptive Web Suite™ automatically optimizes and adapts the online experience, leading to increased conversions, revenue and loyalty. Baynote’s customers include: AT&T, CA, Dell, Expedia, Intuit, Fox, Urban Outfitters and VEVO. The company is based in San Jose, Calif. with additional offices in the U.K. and Germany.
Bazaarvoice helps all types of businesses capture, display, share, and analyze customer conversations online. Our combination of technology and personalized services help brands build online communities that drive measureable business goals. We make it easy for consumers to share opinions, knowledge, and experiences with brands, which can ultimately lead to business transformation. Founded in 2005, Bazaarvoice serves hundreds of the world’s top brands.
Since 1994, Buxton has been the industry leader in customer analytics for the retail industry. Its focus now includes healthcare organizations, consumer packaged goods manufacturers and city governments. Buxton draws from its individual- and household-level data to determine lifestyles and buying habits to clearly identify an organization’s best customers and find more like them anywhere in the U.S.
Certona is the creator of Resonance®, the market-leading personalization solution for multi-channel retailers. Resonance automates a company’s ability to provide targeted, individualized content and product recommendations in real-time, increasing conversions and average order value. Resonance® Email™ recommendations are delivered when an email is opened, not sent, ensuring the most up-to-date information displays for the user. CheetahMail customers can add personalized recommendations to all emails from order and shipping confirmations, abandoned cart retargeting, and promotional campaigns to alerts for new products, top sellers, back-in-stock and more. Certona clients include the world’s largest and most recognized multi-channel retail brands across all popular categories.
Coremetrics®, an IBM Company, a leading provider of web analytics and marketing optimization solutions, helps businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 2,100 online brands globally use Coremetrics Software as a Service (SaaS) to optimize their online marketing. Coremetrics integrated marketing optimization solutions include real-time personalized recommendations, email targeting, display ad targeting across leading ad networks, and search engine bid management. The company’s solutions are delivered on the only online analytics platform designed to anticipate the needs of every customer, automate marketing decisions in real time, and syndicate information across all customer channels.
DIRECTV (NASDAQ: DTV) is one of the world's leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to 32 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 19.9 million customers access to more than 170 HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET™, Emmy- award winning technology and higher customer satisfaction than the leading cable companies for 11 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 12 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please visit www.directv.com.
Environics Analytics is the premier marketing and analytical services company in Canada. Specializing in segmentation, site modelling and custom analytics, the Toronto-based company provides data-driven market insights to help clients find and keep their customers. It has the most experienced team of micromarketing experts in Canada, and is a member of the Environics group, a unique alliance of companies dedicated to providing intelligent research, analytics and communications.
Kantar Media provides strategic advice and competitive intelligence to the world’s leading brands, publishers, agencies and industry bodies, helping them navigate and succeed in a rapidly evolving media industry. This includes analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and, evaluating consumers’ reactions in earned media. Kantar Media provides clients with a broad range of insights from audience research, competitive intelligence, vital consumer behaviour and digital insights, to marketing effectiveness and online influence. Its experts currently work with 22,000 companies tracking 3 million brands in 50 countries. Kantar Media is a unit of Kantar, the consumer insight arm of WPP, the world’s largest communications services group.
Founded in 1981, KSL Media is one of the first independent media services companies in America and specializes in helping entrepreneurial companies and challenger brands to acquire and retain their best customers. With offices in New York, Los Angeles, and Las Vegas, KSL manages media investments across numerous business categories for clients that include Bacardi, Toshiba, UGG Australia, Guitar Center, Friendly’s, Oris Watches, ConocoPhillips, Anna’s Linens, Curacao Tourism Board, Sizzler, City National Bank and Mercury Insurance.
Movable Ink is a revolution in email marketing. It enables marketers to make emails as dynamic and real-time as a web page, something that has never been possible before. Emails become containers for live content that can personalize to current time, recipient’s location, device, social context, and business rules.
Real-time relevance generates real-world results.
The company is based in New York City and backed by Contour Ventures, Metamorphic Ventures, ff Ventures, Kima Ventures and email veterans such as Bob Pittman, Andy Russell, Josh Baer, and Alan Laifer.
MyBuys is the leading provider of personalization for multi-channel retailers. The company builds deep profiles based on each individual shopper’s behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant offers & recommendations. MyBuys’ clients are increasing engagement by over 100% across all channels, average order value by 45 percent, conversion rates by 90 percent, and boosting overall online revenue 10-30%. Over 300 retailers, including more than 70 of the Internet Retailer Top 500, partner with MyBuys to offer intelligent, personalized recommendations to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company. Visit them online at www.mybuys.com.
Pontiflex powers a new kind of mobile advertising platform: signup ads. With signup ads, people can opt in to hear from the brands they like without leaving a mobile app where they are engaged. Advertisers pay only for valid signups – never for wasted clicks or impressions. Whether it's moms who join Kimberly-Clark's HUGGIES loyalty program, pet lovers who want to help animals with the ASPCA or people who want personalized books from small businesses like Paper Hat Press, millions of people use signup ads every day to connect with their favorite brands and organizations. Visit www.pontiflex.com.
Return Path works to make email work better by scoring and certifying email senders from around the world. We help marketers, publishers and other large-volume email senders increase their response rates by providing the world’s leading inbox deliverability solution. We help mailbox providers and email administrators at ISPs and enterprises block unwelcome and malicious email by providing near real-time IP reputation scores and other data-driven tools. Taken as a whole, these tools and services improve the consumer experience of email by protecting them from spam, phishing and other abuse. Information about Return Path can be found at www.returnpath.net.
RichRelevance is the leading provider of dynamic e-commerce personalization for the world’s largest retailers, including Wal-Mart, Overstock.com and Sears. Founded and led by the e-commerce expert who pioneered personalization R&D at Amazon.com, RichRelevance helps retailers increase revenues (over $1B in attributable sales since June 2008) by powering relevant experiences throughout the customer lifecycle and across multiple sales channels. The company stands apart for its dedicated team of personalization experts, integrated product suite, and award-winning personalization engine, which enables twice as many consumer touchpoints as the industry average. RichRelevance is located in San Francisco, with offices in Seattle and London.
SimpleFeed helps Global 2000 companies create, manage and measure customer communication programs for consumption in RSS Readers and on Social Networks including Twitter and Facebook. For Experian CheetahMail customers, SimpleFeed automatically generates email templates populated with real–time content. Articles, promotions and offers from your website, Facebook Pages and data feeds are automatically extracted, aggregated, templated and published to Experian CheetahMail mailings. SimpleFeed enables you to deliver the most timely and relevant content while reducing errors, cycle times, and cost. The Company is backed by Sequoia Capital and is located in Los Altos, Calif. SimpleFeed's customers include EMC, P&G, Sears, HP and Toyota.
TouchCommerce is the leading provider of pay-for-performance conversion optimization services. In addition to licensing software, TouchCommerce offers fully managed online conversion optimization solutions available on one platform to target, interact, and convert online traffic by utilizing the right technology at the right time to deliver the greatest online customer service. By combining leading technology and real-time predictive analytics, TouchCommerce drives traffic and assists customers to increases website conversions, average order value, customer satisfaction, and call center deflection, all while reducing abandonment. Founded in 1999, TouchCommerce assist companies who are leaders in telecommunications, retail, travel, media, and financial services across the globe.
Turn delivers real-time insights that transform the way marketers and agencies make decisions. Their cloud applications and Internet-scale architecture work together to empower marketers with the confidence at the moment of decision to: create the most complete picture of customers and prospects, execute cross-channel advertising with precision, and connect with a global ecosystem of best-of-breed solutions. The Turn cloud platform is revolutionizing the way cross-channel advertising campaigns are designed, executed, and optimized. Turn is headquartered in Silicon Valley and has offices worldwide. For more information, visit turn.com or follow @turnplatform.
Experian Marketing Services Partner Application
Our approach is to select alliance partners based on industry focus and market expertise that expands our service to new and existing markets.
Apply to be an Experian Marketing Services partner by filling out the form below.
If you have a solution that complements one of our capabilities, please complete the form below. Once submitted, you will receive confirmation that your form was received. Please allow 30 business days for review.
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