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Consumer search engine trends

The table below shows the top five search engine websites as measured by the total number of visits that each site received. The rank for the current week and the two prior weeks is also indicated.

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The table below shows the top five search terms that consumers used on google.com as measured by the share of all searches performed on google.com that each search term received. The success rate of each search term is also indicated. A successful search is defined as one that resulted in a click.

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The table below shows the top five downstream websites that consumers visited after a visit to a search engine site as measured by the share of all search engine clicks.

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