OmniActivationTM Strategic Services

Reach consumers with precision and scale

Experian’s OmniActivation Strategic Services offering provides marketers with fully managed, data-driven digital campaigns. Your designated campaign manager will launch your campaign by leveraging Experian’s proprietary programmatic trading desk and will optimize daily to meet your unique goals. Start with audience planning by leveraging 1st, 2nd and 3rd party data, including Experian’s best-in-class data, and finish with post-campaign, closed-loop reporting,

The expert OmniActivation Strategic Services team offers:
  • A data-driven approach –Leverage your own 1st party data, any 2nd party data or Experian’s 3rd party data to target your best customers.
  • Access to Premium Inventory – The OmniActivation Strategic Services team can access nearly any type of inventory, including specific premium sites.
  • Expert Campaign Managers – With OmniActivation Strategic Services, your dedicated campaign manager works with you from the start of the campaign planning process to the end of the campaign cycle.
  • Closed-Loop Campaign Reporting - Through closed-loop reporting, we help you evaluate the online and offline effectiveness of your digital campaigns to gain insights, determine return on investment (ROI) and improve your future cross-channel strategies.
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