Download the report : Meeting omni-channel consumer demands
Driven by a flood of information, the rise of social media and an explosion of
connected mobile devices that provide consumers with access to the information they
need when and where they want it, the consumer has taken the upper hand in the marketer/consumer
relationship and there’s no turning back.
To engage customers across channels with content and experiences that put the customer
at the center of their brand, marketers must develop high-definition consumer profiles
that inform every customer interaction. Learn the importance of reorienting marketing
in the era of the omni-consumer and the roadmap for understanding your customers more
completely to ignite more authentic and personal relationships.
Key topics include:
The Omni-channel Consumer Bill of Rights
Developing high-definition customer profiles
Engaging customers with content and messaging that matter
Activating customer profiles with a rule-driven contact strategy that feels authentic