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Download the report : Meeting omni-channel consumer demands

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Driven by a flood of information, the rise of social media and an explosion of connected mobile devices that provide consumers with access to the information they need when and where they want it, the consumer has taken the upper hand in the marketer/consumer relationship and there’s no turning back.

To engage customers across channels with content and experiences that put the customer at the center of their brand, marketers must develop high-definition consumer profiles that inform every customer interaction. Learn the importance of reorienting marketing in the era of the omni-consumer and the roadmap for understanding your customers more completely to ignite more authentic and personal relationships.

Key topics include:

  • The Omni-channel Consumer Bill of Rights
  • Developing high-definition customer profiles
  • Engaging customers with content and messaging that matter
  • Activating customer profiles with a rule-driven contact strategy that feels authentic and personal
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