Moms Rule, Marketers Drool: Insights for Capturing Moms' Attention
With a spending power of $2.4 trillion annually in the United States alone, moms are a key audience for marketers. Join us to hear how to capture the attention of today’s always on, always connected Mom through actionable data and insights. Through this webcast, learn to create true, cross-channel marketing programs that deliver relevant information to today’s Moms and your specific customer and prospect segments. Hear rich insights about various mom segments including their consumer behaviors, attitudes, spending habits, preferred channels and more. Understand how Moms think and how to harness their buying power in a multichannel, multi-segmented marketplace.
About the Presenter:
General Manager of Global Research
Experian Marketing Services
A New York Times Best Selling author and former online columnist for TIME magazine, Bill Tancer brings more than 15 years of marketing, market research and corporate strategy experience to Experian Marketing Services. As the general manager for Global Research, Bill leads a team of research analysts providing cutting-edge research and insight into online consumer behavior and the application of online competitive intelligence.