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American Eagle Outfitters’ Cross-channel marketing holiday case study

American Eagle Outfitters

Mobile marketing

Text messaging has the ability to reach a massive, “always-on” audience, providing marketers with a medium to connect with existing or new customers anytime, anywhere. Experian Marketing Services’ cross-channel marketing platform equips brands with the most robust customer data and tools to kick-start any mobile marketing initiative and expand the reach of traditional marketing campaigns through the mobile channel. From real-time, triggered SMS messages with highly personalized content and offers, to mobile landing pages and preference centers, Experian Marketing Services gives you the advanced mobile marketing technology and expertise to effectively execute highly optimized and coordinated mobile campaigns.

Create meaningful connections with today’s on-the-go customers, and grow a more engaged and loyal customer base:

  • Deliver highly targeted mobile campaigns leveraging integrated customer data and Experian Marketing Services’ deep consumer insights, including:
    • Acquisition campaigns
    • Loyalty programs
    • Brand promotions (i.e. text-to-win or text-for-info)
    • Personalized offers and triggered alerts
    • Transactional notifications
    • Discounts and coupons
    • Integrated cross-channel programs
  • Trigger real-time SMS messages based on cross-channel customer interactions and behaviors
  • Highly personalized and optimized SMS content and offers
  • Centralize cross-channel campaign management to deliver more coordinated and consistent mobile customer experiences
  • Centrally manage mobile keywords and short codes
  • Acquire and engage more mobile customers through mobile optimized landing pages and preference centers

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