Social butterfly: Giving your email campaigns wings through social media
Social media can be a key component to expanding the reach and effectiveness of
your email marketing campaigns. From utilizing social media insights for message optimization
to retargeting inactive email subscribers on Facebook, this webinar will cover best
practices for integrating social media into your email marketing strategy, while showcasing
proven tactics and examples.
In this webcast, you will learn:
The latest social media trends and benchmarks
Real-life examples of effective social plus email campaigns that leverage cross-channel
Innovative social tools and tactics used to optimize the effectiveness of campaigns
About the presenters:
Justin Orgel is currently Associate Director of Strategic Accounts at Experian
Marketing Services. Previously, he worked with brands Levi Strauss & Co., Bravo
Television, SiriusXM and Electronic Arts to increase customer engagement across multiple
channels. Justin is passionate about digital strategy, e-commerce and stand-up comedy.
He also serves as strategic advisor to interactive story-telling platform Qwiki (now
part of Yahoo!). @justinorgel
Doug Turpel is an Associate Director of Client Services at Experian Marketing Services.
Doug brings over 7 years of interactive experience managing complex, data-driven online
marketing programs for a portfolio of Fortune 500 clients across multiple verticals.
In his role, Doug helps clients with strategic planning, program development, data
analysis, and campaign execution across channels such as email, mobile and social.
Doug received his BFA in Marketing & Computer Science at New York Institute of
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