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Last fall, 41 percent of smartphone owners reported that their phone is the primary way they access the Internet. This year will go down in history as the inflection point for mobile Internet access, but more importantly as the year that cross-channel optimization became a necessity versus a lofty goal. Mobile, while a dominant element, is just one part of a complex system of channels that consumers leverage to consume information about your products and services, and interact with your brand.
View our Digital Marketer Webinar where data guru Bill Tancer will provide insight into consumer expectations and the ever-evolving marketing landscape while highlighting key data points, benchmarks and trends from The 2014 Digital Marketer Report.
General Manager, Global Research, Experian Marketing Services and author of Click: What Millions of People are doing Online and Why It Matters and Everyone's a Critic - Winning Customers in a Review-Driven World
A New York Times Best Selling author and former columnist for TIME magazine, Bill Tancer brings more than 15 years of marketing, market research and business strategy experience to Experian Marketing Services. As the general manager for global research, Bill leads a team of research analysts that specialize in providing cutting-edge research and insight into consumer behavior, both retail and shopping trends and the application of competitive intelligence.
Bill is the author of two books, Everyone's a Critic - Winning Customers in a Review-Driven World to be released in August 2014 by Penguin Portfolio and The New York Times Best Seller Click: What Millions of People Are Doing Online and Why it Matters. Bill's analysis of the online landscape has been quoted extensively in the press, including The Wall Street Journal, The New York Times, USA Today, Businessweek, Forbes and CNN, among others. Named Television Week’s “12 to Watch” for 2008, Bill is a frequent guest on business television and radio programming including CNBC and Fox Business News and his analysis of the online landscape was a feature subject in ABC News’ hit series 20/20.