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Consumer Trend Reports
Gain Unprecedented Insights into your consumer
Leverage our wealth of data to increase your understanding of your consumers. These reports will provide you with the insight to better understand the changing wants, needs, attitudes and consumption habits of consumers.
The New American Consumer: Trends in Hispanic Consumer Demographics
Experian Marketing Services delivers the mindset of the Hispanic consumer. Stay ahead of this growing demographic and cultural trend with this latest report leveraging the latest research from Experian Simmons and Experian Hitwise.
The Latino Influence Project Report
Experian Marketing Services and advertising agency Wing partnered to quantify the impact of the growing Hispanic population on non-Hispanic consumers in this new report. Influences range from the expected, like food and music, to the unexpected, like health, beauty and technology.
Experian Simmons 2012 Lesbian, Gay, Bisexual, Transgendered Report
Experian Simmons delivers the mindset of the LGBT consumer. Gain the necessary insights to drive your year-round outreach to this influential and growing consumer segment.
Experian Simmons PoliticalPersonasSM Report
Understand American Voters
The 2012 election campaigns are moving into full swing and in this hyper-political era marketers need to be ready. The PoliticalPersonasSM system helps marketers prepare for the season ahead by delivering a detailed understanding of key voter segments.