In today's email environment, many marketers are concerned about list health, list
hygiene and email deliverability. One method that a number of brands have used to
enhance the quality of their list is the Confimed Opt-In (COI) mailing ('Please confirm
your email subscription').
Experian Marketing Services has developed this brief eBook sharing our latest analysis
on Confirmed Opt-In (COI) emails. COI mailings are a best practice for any point of
sale sign-ups to ensure address accuracy, or for any brand that is choosing to be
extra cautious about their list health and growth regardless of source.
This brief study looked at COI mailings sent by 10 brands between January 2012
and March 2013.
To download this study, please fill out the following information: