In today's email environment, many marketers are concerned about list health, list hygiene and email deliverability. One method that a number of brands have used to enhance the quality of their list is the Confimed Opt-In (COI) mailing ('Please confirm your email subscription').
Experian Marketing Services has developed this brief eBook sharing our latest analysis on Confirmed Opt-In (COI) emails. COI mailings are a best practice for any point of sale sign-ups to ensure address accuracy, or for any brand that is choosing to be extra cautious about their list health and growth regardless of source.
This brief study looked at COI mailings sent by 10 brands between January 2012 and March 2013.